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Ooyala Teams With DPP to Advance Metadata Applications in News Production

BBC, Reuters, Sony and Others to Participate in February 6 London Event to Further News-Industry Metadata Standards

San Jose, CA(05 Feb 2019)

Ooyala today announced that it will work with the DPP, the media industry’s business network, on its efforts to advance global news-industry standards for the use of metadata. The DPP’s initiative, Metadata Exchange for News, is designed to help establish standards for application in every step of delivering news content – from planning and newsgathering to production, distribution, display and archive.

Ooyala will showcase the new integration of its Ooyala Flex Media Platform at the DPP’sMetadata for News – Innovation Day event, February 6, 2019, at the London headquarters of DPP Member ITV. Also scheduled to participate are representatives from London-based International Press Telecommunications Council (IPTC), a news-industry consortium focused on global standards development, as well as from companies including BBC, Reuters, Sony and Wolftech.

“In an increasingly lightning-quick environment, news organizations are looking to media asset management and content delivery with metadata that is both accurate and relevant at every step in the process,” said Bea Alonso, director of global product marketing at Ooyala. “The DPP is doing important work in this area, and this week’s event promises to mark a significant step toward the goal of global industry standardization.” 

Using Metadata Exchange for News, metadata generated in newsroom planning systems can be transferred to cameras, and from cameras ingested into media asset management systems, then delivered to a publishing system. News organizations will quickly be able to get breaking news stories to air, and to manage rights issues more easily as news packages and clips are clearly marked with copyright and restriction information. Content search and discovery will be improved with access to keyword search, enabling greater lifespans for content.

“News organizations want journalists and correspondents to be focused on the story, not the process,” said DPP managing director Mark Harrison. “With the participation of leading companies, like Ooyala, in the media-asset-management and workflow-automation fields, we will advance more quickly toward these important objectives.” 

About Ooyala:

For over 10 years, Ooyala has been at the forefront of shaping the content supply chain revolution as a leading provider of OTT, content production, and digital distribution solutions. Ooyala powers linear and on demand video for the world’s largest companies, managing thousands of hours of content and serving billions of streams across all platforms. 

With its open APIs and vast partner ecosystem, Ooyala Flex Media Platform provides a single source of truth for managing metadata and workflows of media companies. The Ooyala Flex Media Platform enables content creators and distributors to become more agile and cost efficient by automating tasks, simplifying workflows and reducing time-to-TV-grade experiences across all screens.

Ooyala has offices in the Silicon Valley, Chennai, Dallas, Guadalajara, London, Madrid, New York, Singapore, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit For inquiries, contact us or

About the DPP and Metadata Exchange for News 

The DPP is the media industry's business change network. It is a not-for-profit company with an international membership that spans the whole media supply chain, covering global technology companies, production companies, digital agencies, suppliers, service providers, post production facilities, online platforms, broadcasters, distributors and not-for-profit organisations. The DPP harnesses the collective intelligence of its membership to generate insight, enable change and create market opportunities. For more information, or to enquire about membership visit