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One in Five Viewers Will Abandon Poor Streaming Video Experiences Immediately

Conviva’s OTT: Beyond Entertainment Report demonstrates the impact of streaming video quality on viewer engagement

Foster City, CA(20 Nov 2015)

Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, today announced the results of its OTT: Beyond Entertainment Survey Report.

The survey examines how the quality of a viewer’s streaming experience impacts their viewing habits across several video genres, including entertainment, news/information, education, self-improvement and product research. It also highlights the varied tolerances different age groups demonstrate to low quality viewing experiences.

Building on research previously conducted by Conviva, this report reveals the extent of viewer patience and identifies what a service needs to do in order to not only attract but also retain viewers, based on the reality that video businesses are built on consumption over time.

Key findings of the survey include:

  • One in five viewers will abandon poor experiences immediately, regardless of genre
  • Ninety percent of respondents choose to return to services that deliver a superior experience
  • After a poor experience, one in five will never return to that service

“Quality of experience is just as important as quality of content,” said Dr. Hui Zhang, CEO of Conviva. “Today’s most successful providers know how to use the actionable insights provided by Conviva data to deliver the very best possible experience. Although 83 percent of viewers will exhibit some patience waiting for an improvement in the playback picture, no service can afford to lose 17 percent of its audience based purely on lower-than-expected quality of experience.” 

Read the full report at

About Conviva 

Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, and Sony to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services.  Conviva is based in Silicon Valley, with offices in New York and London. Please visit and follow us on Twitter @Conviva.