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Nowlive Platform Revolutionizes the Live Event Broadcast Experience

Nowlive Video Platform and Apps Launch Today, Empowering Viewers to Control Their Live Stream and Social Experience, Beginning with the Magic Mike XXL Red Carpet Premiere

LOS ANGELES (26 Jun 2015)

Live Media Group, the industry leader in turnkey live event production, broadcast and streaming technology has launched a major advancement to the live streaming experience with its Nowlive video platform and app. In development since 2010, the Nowlive video platform fundamentally changes how and where audiences are able to watch and interact with live events on the web and their mobile devices.

Nowlive is the only live stream player technology that provides audiences with a user-directed interactive viewer experience.  The ability to view four streams simultaneously and instantly switch dominant views, with social conversations seamlessly integrated, creates an immersive experience that is easy to use and is designed for today’s audiences and platforms.

Users can download the Nowlive app in the Apple App Store for iPhone or Tablet or in Google Play for Android (Search: Nowlive) to experience the player for the first time during the Magic Mike XXL red carpet premiere June 25, or go to The “Best of Summerfest” follows on July 3-5, where the best performances from the 11 day festival will be highlighted along with live performances from those days for three hours each day.  Tomorrowland Belgium will also be broadcast live on July 24-26.  Check for complete schedules and artists.

Nowlive was built for live event brands that want to amplify their live-event experience and in turn give an exceptional experience to the user. Nowlive was also built for savvy consumers that want and expect a top-notch viewing experience without wasting time finding, loading and interacting with the content.

Integrated features of the Nowlive platform currently include: 

  • GridView - Allows viewers to watch four channels of high-definition content simultaneously on one screen and instantly switch any channel to full-screen view. 
  • Picture in Picture – Seamlessly enables viewers to control the size and position of the channels during the event, and easily switch between views.
  • Social Stream - Integrates a variety of social channels into the live player, eliminating the need to disrupt the viewing experience.

“We spent the past five years developing the Nowlive technology because our clients were asking for a high quality, innovative live broadcast experience. We don’t just broadcast a linear single feed, we give fans and viewers control,” said Brad Sexton, President and CEO of Live Media Group. “Our platform delivers a best in class viewing experience; a space for multi-faceted storytelling where the audience is an active participant. Live event broadcasts have the ability to engage the audience – you just need the right platform.” 

The Nowlive Video Platform is available as iPhone, Android and Tablet apps to support fully interactive, mobile viewing. Nowlive, a division of Live Media Group, provides technology and distribution solutions to LMG’s end-to-end live broadcast production solution. 

About Live Media Group

Live Media Group (LMG) is the premier full service entertainment and technology company offering turnkey solutions for live event broadcasting across any platform or screen. LMG’s complete line of services ensure seamless executions of live events from creative conception, live production, transmission and encoding to the new standard-setting Nowlive Video Platform, post production and complete video metric delivery. Visit us at or ‘like’ us on Facebook. For the very latest news on Live Media Group, follow us on Twitter @LiveMediaGrp