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NowThis and Snapchat to Launch 'NowBreaking'
The #1 U.S. Video News Publisher on Social to Launch New Program to Break News for Snapchatters Worldwide
NEW YORK(04 May 2018)
NowThis, the No. 1 U.S. video news publisher on social, announced today the launch of NowBreaking, its new breaking news coverage produced exclusively for Snapchat. NowBreaking will aim to provide real time updates and relevant context for Snapchatters worldwide, and will debut on Snapchat’s Discover page this coming June 2018. Additional coverage will air as breaking news occurs.
“Our partners at Snapchat uniquely understand how a mobile-first audience consumes content. We’re excited to bring our reporting expertise and editorial context to Snapchat to provide its community with up to date and relevant content when it matters most,” said Tina Exarhos, Chief Content Officer of NowThis.
NowBreaking will cover breaking news events with significant national or international impact. The quick turnaround coverage will deliver the most important news in a timely manner that is conversational and reflective of the way Snapchatters communicate. NowBreaking will be produced in addition to the NowThis Publisher Story, with content that is complementary.
NowThis launched a Publisher Story on Snapchat’s Discover page in 2016, and has consistently been a top performing news brand on the platform. Snapchat has 191 million daily active users worldwide, with Snapchatters visiting the app approximately 25 times a day for an average of 30 minutes.
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 social news brand in the world with more than 2.6 billion monthly views and reaches 70% of young adults in the U.S., ages 21-29. NowThis has eleven content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.