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North Shore Animal League, Magnify Bow Pet Video Project

North Shore Animal League America (NSALA) has selected Magnify.net to build and power its new video curation channel for their new Web site at www.animalleague.org.

New York, NY(28 Oct 2010)

As more and more people shift their video viewing to the web, today North Shore Animal League America (NSALA) announced that it had selected Magnify.net to build and power its new video curation channel for their new website at www.animalleague.org. North Shore Animal League America is the world's largest no-kill animal rescue and adoption organization.

J. John Stevenson, President of North Shore Animal League America of animalleague.org, said, "We know that pet owners connect with us and our mission through the web. We wanted to offer a robust video collection that could provide information, pet owner education, and enjoyment for pet owners and prospective adopters." "We knew that our visitors and members wanted to share their stories with us, and mixing professional video with user-contributed and web curated content was something that Magnify.net does with elegance and scale. We're excited to partner with them, and see this as an important way to reach new audiences and help protect animals," said Scott Makufka of NSALA.

North Shore Animal League America believes in the unique and loving bond between pets and their owners. Embracing video is another way to connect with owners, celebrate the special relationship, and share the mission of the Animal League.

"It's exciting to think about the impact this site can have on the lives of pet lovers, pet owners and animals," said Magnify CEO Steven Rosenbaum. "We believe in the power of the human, pet bond -- and in fact my family's wonderful, rescued Treeing Walker Coonhound, Louie, said it was about time that there was a web video channel dedicated to him." NSALA's AnimalLeaguetv video portal sponsored by Purina One, will include a wide array of content -- including video created by the Animal League, video submitted by site visitors, and animal-oriented video gathered and curated from across the web.

About North Shore Animal League America North Shore Animal League America, headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world.

About Magnify: Magnify.net platform currently provides video discovery, upload, and encoding to 83,000 publishers, ecommerce sites, and communities. www.Magnify.net.