New IRIS.TV and Furious Corp. Partnership Guarantees 10X Advertising Revenue Increase for Digital Video Publishers
Alliance Offers First End-to-End Video Programming and Monetization Solution
Los Angeles, CA(11 Aug 2016)
IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, and Furious Corp., the first enterprise-level inventory and revenue optimization platform, have partnered to provide online video publishers with an end-to-end solution to increase their owned and operated online video advertising revenue. For publishers that use the IRIS.TV video programming platform, Furious Corp. is offering a guarantee against its fees, to deliver a 10X advertising revenue ROI in the first year after integration of the combined solution.
IRIS.TV's API plug-in for nearly every video player uses artificial intelligence and adaptive machine learning to surface the most relevant video from the publisher's library for each individual site visitor. These personalized recommendations give publishers an average 54% increase in video views, the highest in the industry. This increase in views on desktop, tablet, mobile phone, even if the video is delivered OTT and creates new, premium video advertising impressions for publishers' advertisers.
Furious Corp.'s revenue and inventory optimization platform, PROPHET,™ is a horizontal SaaS platform, which automates the ingestion and normalization of publisher data into a common structure, providing them with highly intuitive and powerful visuals giving for visibility into inventory, sales and audience.
"The digital advertising business is more complex than ever. New addressable and advanced ad products, distribution platforms, and the growth of programmatic equates to more data and technology for an online video publisher to manage. This complexity and the number of systems make running an advertising business very hard today," says Ashley J. Swartz, CEO of Furious Corp. "PROPHET connects the disparate systems and data that power ad businesses, working hand-in-hand with them to enable unified yield optimization across all channels, formats, and clients, continually optimizing a publisher’s advertising portfolio. This particular partnership will enable publishers to maximize in revenue and profitability the increased video views from IRIS.TV’s personalized programming engine."
U.S. Adults spend over 1.25 hours per day watching online video, with ad spend expected to reach almost $10B dollars in 2016 according to eMarketer.
"Publishers work hard to keep their audiences engaged and satisfied with premium video content. We have partnered with Furious to ensure our customers have the tools and insights needed to grow revenue," says Robert Bardunias, Chief Revenue Officer at IRIS.TV.
Furious Corp. gives publishers broader and deeper visibility into their advertising business and provides the tools to optimize sales, operational efficiency and productivity. PROPHET™ is an enterprise-level SaaS planning and optimization platform, providing real-time reporting, highly accurate forecasting and a suite of portfolio optimization tools to price, plan, allocate and maximize advertising revenue across all sales channels and platforms.
IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company’s video programming platform to keep their audiences watching.
Based in Los Angeles, IRIS TV's investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.