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Mobli Media Launches EyeIn For Publishers: Creating A New Visual Media Source By Reinventing Visual Content Search

Cutting Edge Tool Creates Extensive And Accurate Global Visual Media Database To Help Publishers Expand Their Reach and Drive Ad Revenues

Tel Aviv(15 Jun 2015)

Mobli Media Inc., a cutting edge technology company that enables people all over the globe to share and discover crowdsourced content, announced today the launch of EyeIn For Publishers, a dedicated web add-on that uses the vast array of user generated content to enhance text articles. EyeIn’s cross platform visual search engine introduces a new innovative way for publishers to implement visual media from the social sphere, creating a more comprehensive and enjoyable user experience and driving core business goals.

EyeIn has been equipped with the most advanced machine learning algorithm technology that leverages metadata to increase relevancy from all user-generated content online helping publishers capture stories from multiple and diverse perspectives. The solution provides publishers with a native targeted solution that increases onsite engagement, ad revenue, and time on site enabling publishers to deepen user relationships, and enhance their content with crowdsourced photos and videos. It has already been piloted by The Huffington Post, Rant, News Cult and several other leading publishers.

“EyeIn allows publishers to infuse their content with a heightened level of authenticity and depth by channelling the first person perspective of users around the world, bringing real-time images and new perspectives to their articles," said Moshe Hogeg, Founder and CEO of Mobli Media. "EyeIn breaks the barriers of distance and time and gives publishers access to everything that’s happening and trending around the world. By empowering publishers to utilize and obtain visual media from the vast sources of user generated content being constantly uploaded by the crowd, EyeIn enables digital publishers to drive time on site, ad revenues and engagement, while delivering a better overall experience for the user.” 

EyeIn utilizes the most advanced computer vision, natural language processing and machine learning technologies to detect, analyze and categorize crowdsourced visual media data, automatically prioritizing this media according to its relevance. Its proprietary technology and main event detection algorithm has the ability  to categorize photos according to type (selfie, landscape etc.), to filter videos according to crescendos in sound automatically detecting the significant moments in videos through audio dynamics analysis, and enabling news, games and event highlights to be prioritized. This process allows EyeIn to bring the best and most applicable photos and videos to the forefront giving users unprecedented access to concerts, sporting events, rallies and breaking news events around the world, in real time. By tapping into crowdsourced content, EyeIn can provide the most expansive access possible, presenting a unique ability to view authentic content from around the world both in real time and retroactively.

“EyeIn is giving publishers the ability to infuse their articles with visual media to provide a level of authenticity and objectivity that has never been seen before," said Ido Sadeh, COO of Mobli Media. "This product is the result of three years of amazing algorithmic innovations designed to create a visual search engine that can actually stand up to the promise of the label. EyeIn allows publishers to bring their readers an unprecedented level of real-time access to the events and trends that matter most to them and a degree of authenticity that can only come from a purely crowdsourced platform." 

EyeIn only uses media content that is made publicly available.

About Mobli Media Inc.

Mobli Media Inc. is a cutting edge technology company that creates unique products leveraging crowd based activities for the benefit of all people through content sharing and social media. Founded in 2011, with mobli, an active social media platform of over 20M users up to date, has raised over $90M. With offices in Tel Aviv, New York and Los Angeles, Mobli Media Inc.’s prominent investors are Kenges Rakishev, Carlos Slim with America Movil and Leonardo DiCaprio.