Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold
? Yospace stitches 5.4 billion one-to-one addressable ads over 17 days
? Surpasses Paris 2024’s total by over 35%
? Figures point to the sharp growth of ad-funded streaming
Staines-upon-Thames, UK,(13 Mar 2026)
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2026. This marks a sharp increase of 35.7% from Paris 2024, demonstrating the increasing importance of ad-supported streaming to media companies.
Yospace stitched 0.73 more ads per stream start compared to Paris 2024, pointing to greater engagement with live sports on OTT. In total, the company stitched 3,675 years’ worth of ad content during the Olympic Winter Games. If you were to stream all the ads in order and finish watching today, then the moment you pressed play would pre-date the first ever Games in Ancient Greece by almost a thousand years.
Unlike Paris 2024, which hosted several tentpole track-and-field events, Milano Cortina 2026 was a story of incremental gains contributing to a greater whole. Yospace monetised the Games for nine customers worldwide, several of whom ran multiple live event (pop-up) channels. Success meant navigating the ebbs and flows of audiences across simultaneous live streams and responding quickly to global and local trends.
Yospace’s Orchestrator system was applied across many of its live channels to navigate the challenge of maximising ad opportunities across multiple live event channels. In addition, Yospace’s advanced prefetch system was applied to help the advertising scale at times of peak traffic. Prefetch assesses the capacity of ad servers and paces out ad requests accordingly to ensure that the adtech ecosystem has the time it needs to realise the highest possible value for each ad spot.
“This was the 7th edition of the Games that Yospace has helped monetise. Each edition has brought greater audiences and a greater imperative to get the advertising right,” said Tim Sewell, CEO of Yospace. “The huge streaming audiences we’re seeing mean that scalability of DAI technology, while delivering maximum value and a premium viewer experience, is more important than ever.”
Yospace is showcasing its Dynamic Ad Insertion technology, featuring Server-Side Ad Insertion (SSAI) and Server-Guided Ad Insertion (SGAI), at the NAB Show in Las Vegas in April. Find out more and schedule a demo here:
https://www.yospace.com/nab