MediaKind and Accedo Partner to Simplify Direct-to-Consumer streaming
MediaKind, a global leader in cloud-based video streaming technology, and Accedo, a pioneer in video application solutions, today announced a strategic partnership to deliver a pre-integrated, ready-to-deploy Direct-to-Consumer (D2C) streaming solution de
Denver, CO(12 Sep 2025)
DENVER, CO. – September 12, 2025 – MediaKind, a global leader in cloud-based video streaming technology, and Accedo, a pioneer in video application solutions, today announced a strategic partnership to deliver a pre-integrated, ready-to-deploy Direct-to-Consumer (D2C) streaming solution designed for today’s digital-first audiences.
With streaming consumption at record levels, audiences expect personalized, seamless, and intuitive experiences. To meet this demand, leading media and sports brands are turning to solutions that blend engaging user interfaces with powerful, scalable infrastructure—simple to deploy and effortless to operate.
The new D2C solution combines MediaKind’s self-serve cloud video platform, MK.IO, with Accedo’s flexible front-end applications to deliver a faster, simpler route to market. Key benefits of the joint offering include:
- Proven with leading global brands – trusted by top sports, media, and entertainment providers worldwide
- Lower total cost of ownership – pre-integrated workflows reduce cost and complexity
- Faster time to market – launch premium streaming services in just weeks
- Stronger subscriber loyalty – seamless, high-quality experiences minimize churn
- Future-ready user experiences – a feature-rich backend combined with flexible front-end apps delivers a modern, scalable solution
“This partnership unites two trusted leaders in premium streaming,” said Andrew Payson, VP of Corporate Development at MediaKind. “With MK.IO powering a robust cloud video infrastructure and feature-rich backend, and Accedo delivering flexible, engaging user experiences, we’re enabling media brands to launch, scale, and evolve standout streaming services faster and with greater simplicity.”
"Our partnership with MediaKind delivers a foundation of technical and operational excellence that the market is looking for,” said Luke Gaydon, Head of Offering & Portfolio Management at Accedo. “Both Accedo and MediaKind have a proven track record of driving growth for some of the best-known brands in Media & Entertainment, Sports, and Pay TV. We are excited about creating new experiences together that help our customers achieve their key business outcomes, whether that’s increasing revenues, reducing TCO, or combating subscriber churn."
The joint solution is available immediately and will be showcased at IBC2025 during an event at MediaKind’s booth (1.D71) at 4:30pm today (Friday, September 12).
For more information, visit the MediaKind (1.D71) or Accedo (5.F80) booth during IBC2025, or head to www.mediakind.com and www.accedo.tv.
About MediaKind
MediaKind is a global leader in cloud-first, software-powered video technology, empowering the world’s most iconic sports, media, and entertainment brands to deliver premium-quality live and on-demand experiences. With a commitment to velocity and innovation, MediaKind’s solutions enable organizations to launch and scale broadcast-grade streaming services and video solutions quickly, simply, and reliably. From eliminating the complexity of infrastructure to unlocking new possibilities in personalized and data-driven video, MediaKind helps organizations stream smarter, engage deeper, and reach audiences effortlessly.
About Accedo
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies - including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play - become more competitive. Our offerings range from no code video solutions to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.