Magnify to Power SheSpeaks Videos and Photos
Magnify.net to power online video and photo gallery for Shespeaks, enabling conversation between brands and female consumers.
New York, NY(05 Nov 2010)
Magnify.net has been selected to power video and photo management and sharing for SheSpeaks, one of the web's most successful and growing sites to facilitate conversation between brands and female consumers. SheSpeaks is a community of over 160,000 active, engaged, and influential women who are ready to learn about brands, share their insights, and become brand advocates.
"More and more, we find our members have cameras in their hands that they're excited to use," said Fiona Pietruski, Chief Marketing Officer of SheSpeaks. "Both video and still cameras are an important and visceral part of consumer feedback. Magnify.net's video curation platform is easy for our members to use, and flexible and powerful for us to provide solutions to many of our national brand partners."
SheSpeaks works with many of the leading national consumer brands including; P&G, L'Oreal, Unilever, Heinz, Haagen-Dazs, Glaxo-Smithkline, American Express and Rubbermaid.
"Consumers are quickly becoming creators," said Magnify.net CEO Steven Rosenbaum. "SheSpeaks has developed a unique and trusted relationship with their community that gives brands increasingly important insight into their customers' thoughts, and allows them to provide alpha leaders with exclusive looks at products and services."
Listening to customer dialogue, and nurturing brand advocates are increasingly becoming core missions for marketing organizations.
SheSpeaks was founded in 2007 to give female consumers "a seat at the table" via a direct dialogue with brands as well as to provide brands the tools to reach and engage with these important consumers. SheSpeaks believes that brands that earn the trust of today's consumer through open and honest dialogue will earn positive word of mouth and recommendations.
SheSpeaks builds and operates online communities that drive consumer insight and advocacy. At SheSpeaks.com, women members gain access to products and services, and a forum to offer their honest feedback directly to the companies that create them. For more information, visit www.shespeaks.com/corp.
Magnify.net platform currently provides video discovery, upload, and encoding to more than 83,000 publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, please visit the company web site at www.Magnify.net.