“As content consumption and viewing behavior continues to evolve, it is more important than ever to know the viewers, understand the household, and be able to deliver against our partners’ goals of targeting, effectiveness, and measured outcomes,” said Robert Schroko, Vice President of Data Strategy at A+E. “As viewership on connected TVs and apps continues to grow at exponential rates, A+E Networks needs to be able to capitalize on the full reach of our content and the aggregate audiences across platforms, regardless of how a viewer is choosing to engage with us. LiveRamp is well-positioned to help solve for this with its identity solutions, platform integrations, and the ability to solve for attribution.”
“TV viewing behavior is changing, and measuring advertising effectiveness in an omnichannel world is more difficult than ever before," said Greg Hampton, Vice President of Inscape. "Inscape and LiveRamp are collaborating to empower brands to make more intelligent, data- driven decisions when it comes to targeting and measurement, and we look forward to our continued partnership in solving for audience fragmentation."
“Consumer demand for helpful advertising is driving this industry forward like never before,” said Nishat Mehta, president of the IRI Media Center of Excellence. “Consumers want the right message at the right time in the right place, so we’re excited to integrate LiveRamp’s IdentityLink into our end-to-end media solutions. This technology will help consumers receive the relevant messaging they desire in a proven creative format and enable advertisers to have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results in TV.”
"TiVo is laser-focused on offering a superior, feature-rich, and personalized user experience to our customers across devices, and mapping the customer journey is key to meeting their needs," said Walt Horstman, Senior Vice President and General Manager of Advanced Media and Advertising at TiVo. "As traditional TV becomes more fragmented, LiveRamp is uniquely positioned to provide leading people-based solutions to improve targeting and measurement efforts in advanced TV, and we're excited to be a part of this platform solution."