LTN and Sony Integrate Cloud Media and Linear Playout Workflows

Integration connects cloud based media management with real-time playout

Columbia. Maryland(13 Oct 2026)

 

LTN announced today an integration between LTN Schedule Playout and Sony’s Ci Media Cloud platform. Connecting cloud-based media management directly with real-time linear playout, the integration provides media organizations with a streamlined way to access, manage and move content between the two environments.

Ci provides cloud-based capabilities for storing, organizing, reviewing and collaborating on media, while LTN Schedule Playout enables media companies to originate, manage and automate full-time linear channels and live programming. The integration brings these complementary capabilities together, allowing channel creators to access their Ci library from within the LTN Schedule Playout interface, preview available media and seamlessly use those assets in seconds.

The workflow also enables file assets and live-stream-recordings from LTN Schedule Playout to be automatically transferred back into Ci, establishing a bi-directional connection that reduces manual steps and makes content movement more efficient.

“Media companies need technology that works together without adding another layer of operational complexity,” said Rick Young, SVP, Global Products, LTN. “By integrating Ci directly with LTN Schedule Playout, we’re connecting best-in-class cloud media management with proven real-time playout and automation capabilities. Customers can move content more efficiently between environments while maintaining the flexibility to build workflows around their specific operational needs.”

The integration is already supporting real-world broadcast operations through work with joint customer Public Media Management (PMM), demonstrating how cloud-based media management and real-time linear playout can work together within an operational production environment.

“Ci is built to make media more accessible and collaborative across increasingly cloud-based workflows. Our work with LTN extends that value directly into linear playout, giving mutual customers a more connected and efficient way to move content from media management through to air,” said David Rosen, Vice President, Cloud Applications and Services, Sony Electronics.

Users can visually browse and preview assets stored in Ci without leaving the LTN environment, rather than relying on conventional object-storage interfaces. Selected content can then move directly into the playout workflow, simplifying file handling while preserving visibility throughout the process.

The collaboration addresses growing demand from broadcasters, public media organizations and other content owners for interoperable technologies that bridge cloud-based media tools with the real-time infrastructure needed to originate and deliver linear channels for broadcast, Pay TV, FAST and streaming platforms.

LTN and Sony will continue working together on expanded integration capabilities and joint customer opportunities.