Irdeto and Aspera Enable Real-time Watermarking for Rapid, Secure Delivery of Premium Content
Partnership relies on Irdeto Tracemark forensic watermarking to track leaked assets and identify sources of pirated content
LAS VEGAS(12 Jan 2016)
Irdeto, a world leader in digital platform security, today announced a strategic partnership with Aspera, an IBM company and creator of technologies that move the world’s data at maximum speed. The new partnership enables forensic watermarking capabilities which insert watermarks in real-time with no impact on delivery quality or speed. By combining Irdeto Tracemark with Aspera’s FASP transfer technology, content owners and distributors can rapidly and efficiently deliver and receive content all over the world while protecting it against redistribution piracy.
“The content industry needs a fast, secure way to deliver content and be able to trace and track it throughout its lifecycle,” said Richard Frankland, VP of Americas, Irdeto. “Forensic watermarking is an essential security element of a comprehensive content protection program. For the first time, Irdeto’s partnership with Aspera will bring together industry-standard content distribution and security technologies into an end-to-end solution with comprehensive managed services. This is a holistic approach that saves both time and money.”
Aspera’s patented technology securely moves large files at maximum speed, and through this partnership, Aspera will now incorporate Irdeto Tracemark. Irdeto Tracemark is a unique, robust and invisible mark embedded to identify each individual content stream. Tracemark works in conjunction with Irdeto’s Online Piracy Detection Service to make it quick and easy for content owners and broadcasters to trace back to the source of a leak. It is also tamper resistant and incurs no additional overhead per digital distribution source.
“The Irdeto and Aspera partnership was essential in order for Fox to deploy a forensic watermarking solution seamlessly without affecting the user experience and having minimal impact on the workflow,” said Ian Harvey, SVP Advanced Technology, Twentieth Century Fox. “This managed service and end-to-end solution will greatly improve the transfer of large forensically marked files to our customers, allowing for rapid sharing while enabling premium content tracking to help manage redistribution piracy.”
“Our joint solution with Irdeto represents an exciting progression in the use of forensic watermarking in combination with high speed data transfer,” said John Wastcoat, VP Business Development, Aspera. “In even the most difficult of broadband environments, we give content distributors a more efficient way to offer high-quality movies and TV shows without forsaking the advanced monitoring and detection capabilities that watermarking brings.”
Aspera, an IBM company, is the creator of next-generation transport technologies that move the world’s data at maximum speed regardless of file size, transfer distance and network conditions. Part of IBM Cloud, Aspera software is powered by the Emmy award-winning FASP protocol to deliver the fastest, most predictable file-transfer, share and sync experience across on-premises, cloud, and hybrid infrastructure. Aspera’s core technology delivers unprecedented control over bandwidth, complete security and uncompromising reliability. Organizations across a variety of industries on six continents rely on Aspera software for the business-critical transport of their digital assets. Please visit http://www.asperasoft.comand follow us on Twitter @asperasoft for more information.
At Irdeto, we believe that businesses must have the freedom to innovate and the confidence to take risks to be in control of their future. To help our customers take control, we secure their infrastructure and content and give them the flexibility for the future with a service-oriented approach. Irdeto’s powerful solutions and services enable content owners and providers to securely deliver media across all screens and devices in and out of the home, as well as allowing platform operators to offer innovative services beyond media. With over 40 years of expertise in security, we have the market insights from piracy and consumer data, knowhow and proven track record to be the trusted partner of choice. Irdeto’s unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner. Please visit Irdeto at www.irdeto.com