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In Demand Partners with Clearleap to Enable New Reliable Multiscreen Video Management and Delivery Solutions

Move Provides iN DEMAND with All-IP Terrestrial VOD Distribution Network; Leverages Clearleap’s Platform to Simplify Video Workflows and Improve Operational Efficiency

NEW YORK and ATLANTA(23 Oct 2013)

Top program distributor iN DEMAND has concluded a deal with Clearleap, the leading provider of multiscreen video logistics for the television industry, to upgrade the company’s VOD cable distribution infrastructure and to help accelerate its cross-platform strategy. The announcement was made today by John Vartanian, iN DEMAND Chief Technology Officer and Braxton Jarratt, CEO of Clearleap. Through their complete, all-IP VOD distribution network, Clearleap enables iN DEMAND to transition to a faster, more reliable IP solution. As on-demand consumption habits continue to rise, Clearleap’s technology allows iN DEMAND’s programmer partners to take advantage of efficient turnaround and rapid delivery of iN DEMAND’s transactional, subscription and Free On Demand (FOD) content to its major service provider partners.

Additionally, iN DEMAND is using Clearleap’s multiscreen video and digital asset management systems to help the company meet customer demand for swift delivery of programming through cable Video On Demand and other digital platforms. By utilizing Clearleap’s advanced workflow toolset, iN DEMAND’s service management has been improved and simplified, while still allowing for quick growth of their extensive library of content.

“Clearleap has the solution we were looking for to provide us with the tools to handle our ever-increasing digital video distribution load, while integrating seamlessly with hardware and software solutions we already had in place,” said iN DEMAND’s Mr. Vartanian. “Their sophisticated IP technology allows us to be more nimble, flexible and future ready as our needs evolve.”

Clearleap’s innovative approach to video logistics management enables iN DEMAND to remain the leader in providing the most exciting transactional entertainment, with a growing portfolio of major studio and independent movies, Events On Demand, plus a robust VOD transport business. Clearleap’s flexible platform maximizes operational efficiencies and reduces costs by upgrading to a software solution that easily plugs into existing infrastructure.

“Consumer demand for more flexible viewing options has put pressure on content and service providers to make their content available on every screen. Our advanced platform and delivery options are the answer, taking the complexity out of multiscreen video for our partners,” said Mr. Jarratt of Clearleap. “iN DEMAND’s video output touches nearly every cable operator in the country. We are thrilled that our solutions are helping to provide an exceptional user experience.”

About iN DEMAND L.L.C.

iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates, acquires and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as on digital platforms. It also supplies marketing support, production services and transport for the industry.  PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS.  The company's VOD products include first-run and library movies plus subscription movie and entertainment services. Content is delivered in SD, HD and 3D.  iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

About Clearleap, Inc.

Clearleap accelerates the delivery of multiscreen services by alleviating the business, operational, and technical challenges facing content owners and video service providers in offering high-value video entertainment on all screens. Clearleap’s innovative and modular software platform leverages massively scalable, secure, and redundant data centers and is in use today by many of the industry’s largest brands.  Privately held, Clearleap has its global headquarters in Atlanta with offices in NYC and San Francisco, and a European headquarters in Amsterdam, Netherlands. For more information, please visit