Cast Your Vote in the Streaming Media Readers' Choice Awards. Voting Closes Oct 4! Industry Announcements

View Press Releases --- Add Your Press Release provides this section as a service to its readers and customers.

Press releases are subject to approval by the editorial staff of and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

Hybrik Announces Support for Nielsen Watermarking

Adds audio watermarking to on-demand media processing pipeline

Mountain View, Calif.(07 Mar 2018)

Hybrik, Inc. today announced its cloud-based media processing now supports the embedding of Nielsen audio watermarks into on-demand content. The world's leader in providing audience intelligence for video, Nielsen allows content owners to maximize the value of their content and allows advertisers to boost the effectiveness of their campaigns.

By adding watermarking capability to the Hybrik encoding pipeline, content owners can create unique tracking versions across a variety of on-demand platforms. This allows Nielsen to provide an integrated view of their customers' viewing habits across all platforms.

“Providing our clients the ability to embed Nielsen watermarking is an important feature,” said Paul Jacobs, director of automation, Technicolor Digital Media. “Everyone is always looking for more and better ways to track audience engagement."

“We are excited to add support for Nielsen watermarking to our media processing platform,” said David Trescot, CEO of Hybrik. “Our customers can now expand their use of Nielsen's Total Audience Measurement System to improve their effectiveness.”

Hybrik is one of the largest transcoding vendors in world, servicing companies like Sony DADC, Vevo, and Dolby. The Hybrik service is based on Amazon’s AWS cloud platform, and provides transcoding, analysis, and quality control to deliver superb video optimized for every screen.

About Hybrik
Based in Mountain View, Calif., Hybrik is the new standard in cloud-based, large-scale media workflow management. Based on Amazon’s AWS cloud platform, our comprehensive service cost-effectively delivers video optimized for every screen with integrated transcoding, quality control, accelerated file transfer, large-scale storage, and streaming. Learn more at