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Hui Zhang Appointed Chief Executive Officer of Conviva

San Mateo, CA(09 May 2013)

Hui Zhang, co-founder of Conviva, assumes the role of Chief Executive Officer as Darren Feher moves into an executive advisory role. Zhang founded Conviva in 2006, and pioneered software-defined network techniques and architecture for use in streaming video. Recognized as one of the world’s leading authorities on Internet Quality of Service, video streaming, network control and Internet architecture, Hui will guide the company through the next phase of growth.

Darren Feher served as visionary, change agent and champion for growth, building a core executive team and expanding the company’s customer list to include many of the world’s leading media, sports and entertainment brands including HBO, ESPN, NBCU, MLB, VEVO,  Al Jazeera and many others.

“Darren has led Conviva through a tremendous growth cycle establishing its technology as a critical component in enabling the future of digital media,” said Carl Ledbetter, Managing Director of Pelion Venture Partners and Conviva board member. “Conviva now manages more than 4 billion streams a month. Its customers are premium content companies who trust their brand and viewer experience to Conviva. Video everywhere has become a reality and the implications of a high quality viewer experience are tremendous. The company is uniquely positioned to be the catalyst, the frictionless enabling technology, that will power the future of television in an online world.”

About Conviva

Conviva is the global leader in preemptive video stream optimization and viewer analytics, ensuring the best viewing experience for leading media brands. By providing an ideal experience without buffering and stuttering, Conviva keeps viewers watching and increases engagement and monetization. Our clients include the world’s leading media, sports and entertainment brands including HBO, ESPN, VEVO, MLB, NBCU and Redbox Instant by Verizon. Conviva is based in Silicon Valley, with offices in New York and London. For more information visit To download Conviva’s 2013 Viewer Experience Report visit