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HEVC Advance Partners with Strong TV

HEVC announces the addition of Strong to the HEVC Advance Licensing Program

BOSTON(31 May 2016)

HEVC Advance, an independent licensing administrator, today announced that Strong has become a licensee of the HEVC Advance HEVC/H.265 Patent Pool. As a licensee, Strong gains access to years of research and development from the world's leading technology companies and institutes through a large portfolio of valuable patents essential to implementing the HEVC/H.265 video compression standard.

HEVC/H.265 offers the next generation video compression features needed to meet consumer's immediate and rapidly growing demand for ultra-high-definition video delivered seamlessly to screens ranging from the largest monitors to the smallest smart phones.

"We are pleased to continue our history of technical leadership by making HEVC/H.265 technology available in our products," said Strong CEO Khaled Debs. "HEVC/H.265 enables the delivery of the highest quality viewing experience to our customers. Being able to efficiently and fairly license this technology through HEVC Advance allows us to concentrate our efforts on building great products."

"We are excited STRONG has chosen to lead in the adoption of HEVC/H.265 technology," said HEVC Advance CEO, Peter Moller. "Strong's respect for the intellectual property that makes such technology possible is a stellar example of how responsible companies operate."

Please visit Strong at ANGA COM 2016 at Hall 10.1, Booth O9 to see the latest in consumer Digital TV reception equipment. HEVC Advance will also be attending ANGA COM 2016. HEVC Advance invites attendees interested in learning more about the HEVC Advance licensing process to e-mail us at licensing@hevcadvance.com in order to arrange a conversation with an HEVC Advance representative.

About Strong
Strong is a leading provider of consumer Digital TV reception equipment in Europe offering an extensive range of Digital Terrestrial, Satellite, Cable, Android and IPTV receivers as well as related accessories. The Strong Group is represented inEurope by its Sales and Marketing Office located in Austria and eight fully operational Pan-European subsidiaries. Strong offices are equipped to cater to local market trends and needs, as well as being home to highly advanced and innovative Research and Development departments. For more information about Strong, please visit www.strong.tv.

About HEVC Advance LLC
HEVC Advance is an independent licensing administrator company formed to lead the development, administration and management of an HEVC/H.265 patent pool for licensing essential patents. HEVC Advance provides a transparent and efficient licensing mechanism for HEVC patented technology. For more information about HEVC Advance, visit www.hevcadvance.com