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Gartner Forecasts Software-Defined Video Market to Top $10 Billion by 2018

25 percent of CSP/MSO-hosted and managed CDN services revenue for video delivery will be composed of software-defined video functionality

Portland, Ore(28 Apr 2015)

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced that Gartner, the world's leading information technology research and advisory company, has issued “Emerging Technology Analysis: Cloud-Based Solutions Change Video Delivery for CSPs and MSOs Globally.” According to Gartner, “by 2018, at least 25% (or over $10 billion) is forecast for the SDV total addressable market for CSP/MSO-hosted and managed CDN services revenue. Video delivery within mature markets will have SDV functionality built into CSP and MSOs' video service offerings.”

“Software-defined video provides a new way to engage customers using innovative services. Gartner’s nexus and other new competencies are required by CSPs to stay ahead of rivals, and for survival in the fiercely competitive telco market. Newer technologies and processes, will enable the convergence and mutual reinforcement of IT and network trends,” wrote Akshay Sharma, Gartner research director.

In the analysis issued on April 24, 2015, Gartner says that “to escape the commoditization of traditional CSPs and cable multiple services operators are exploring cloud-based solutions” and notes that “these offer customers a better video experience and reduce capital expenditure on newer roaming and timeshifting multiscreen services.”

“Gartner is known to identify disruptive technologies that media enterprises need to confidently launch new services and successfully engage with the consumer viewing trends that are transforming the video industry as we’ve known it,” said Sam Blackman, CEO and co-founder of Elemental. “We feel the Gartner CSP forecast confirms the end of the traditional hardware-based video processing era and that software-defined video’s time has arrived.”

“With the inherent advantage enabled by Elemental, more than 600 video enterprises have deployed our software-defined video solutions. We’ve become a critical element of video infrastructures for leaders like Comcast, Sky, Telef?nica and Telstra,” Blackman concluded.

The information provided in the Gartner report is of value to all broadcast, pay TV and enterprise video service providers who are seeking to roll out new video services and improve the flexibility and scalability of their infrastructures. Read more.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit and follow @elementaltech on Twitter.