Epix Launches First Ever Cross-Platform 360-Degree Interactive Video Experience
BerlinStation.com Extends Cross-platform Narrative for New Epix Original Series Berlin Station
NEW YORK, NY (28 Jul 2016)
Premium entertainment network Epix today announced that it has created the first cross-platform 360-degree interactive video experience for its new Epix Original Series, Berlin Station. The experience features innovative technology that drives interactive video in any browser and, for the first time, on mobile devices such as the iPhone. The interactive 360-degree video experience launches as part of BerlinStation.com today, July 28th to introduce the series, which will premiere October 2016.
Berlin Station is a contemporary spy thriller produced by Anonymous Content and Paramount TV, written by Olen Steinhauer and starring Richard Armitage, Richard Jenkins, Rhys Ifans and Michelle Forbes. Extended storylines for BerlinStation.com’s interactive video were developed with show writers and new content was shot on set alongside the main production with access to crews, extras, props, wardrobe and other resources. Additional interactive content will be added to the site throughout the season to provide additional information about the characters and extend plot lines with an immersive experience that expands with each new episode of the series. The unique transmedia experience supplements and augments the series to build fan engagement and facilitate deeper exploration of the complex plot.
"Epix was designed for cross platform viewing, the first premium network to launch on TV, on demand and with thousands of titles streaming online and on hundreds of devices,” said Mark Greenberg, President and CEO of Epix.“Now, we're tapping the latest technology to create new approaches to storytelling and deeper engagement for fans."
Epix partnered with three technology agencies in the development of BerlinStation.com: Ayzenberg, which designed the digital experience and led the project development; Wirewax, which built the in-browser interactive video experience, employing unique video hotspotting technology; and Scopic, which captured the 360 video footage used in the experience.
“The best stories have many layers and seemingly endless possibilities. We aimed to deliver that with BerlinStation.com and I’m confident we delivered through authentic storytelling and innovative technology,” said Rebecca Markarian, SVP Digital and Social Media, Ayzenberg.
Epix is a premium entertainment network delivering the latest movie releases and biggest classic film franchises, plus original programming including series, documentaries, comedy and music specials – all available on TV, on demand, online and across devices. Launched in October 2009, Epix has pioneered the development and proliferation of “TV Everywhere.” It was the first premium network to provide multi-platform access to its content online at Epix.com and to launch on Xbox, PlayStation, Android phones and tablets, and Roku players. Epix is also available across Chromecast, Apple iPhones and iPads, Android TV and more and is the only premium service providing all its programming on all platforms, delivering more movies than any other premium network, with thousands of titles available for streaming.