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CA(05 Apr 2012), the world's largest video encoding service and provider of, the universal video URL platform, was named the winner of the Innovation Award for Video as the most innovative, enterprising new company in video digital marketing. won against fierce competition during the Startup Spotlight Competition at the ad:tech conference at Moscone Center in San Francisco. showcased its work powering video campaigns for advertising agencies, including: Tribal DDB's "Bud Light High-Five League" user-generated video (UGV) competition for Anheuser Busch; Firstborn's "Try a New Look," branded video mashup application for iPhones and iPads; and Creative Asylum's Glee "Give a Note" campaign supporting music education programs for high schools around the country.

"We are honored to be recognized as a video technology leader by ad:tech's esteemed judges," said Jeff Malkin, president of  "The ad:tech Innovation Awards have provided us with an excellent forum for reaching thousands of advertising industry executives. Now, with the judges' stamp of approval, we hope to accelerate the growth of our roster of creative agencies we support."

About, the world's largest video encoding service and provider of, the universal video URL platform, powers video for thousands of leading brands across Advertising, Media and Entertainment, eLearning, Retail, Telecommunications, and Lifestyle.  Blending a flexible SaaS model, using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence to accelerate processing, reduce errors, and optimize video for any device. For ongoing Company updates, please see or follow @encodingdotcom on Twitter.

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