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San Francisco, CA(09 Sep 2010), the world's largest video encoding service, today announced that Nature Education, the educational wing of Nature Publishing Group, is using's Mobile Made Easy video encoding presets, also announced today, to make its Scitable open-access science library available on all popular mobile phones.  The Scitable mobile version, launched on August 25, extends access to science information to millions of students throughout the developing world, with content optimized for delivery on iPads, iPhones, Android phones, Windows Mobile, BlackBerry, and popular feature phones from Nokia and Samsung.

Nature Education's mission is to democratize access to science education.  Ensuring that's free science library and set of learning tools are available to everyone in the world, across all platforms-broadband and mobile-is a critical step in achieving this goal. Mobile access is essential for its young, tech-savvy audience, but with the multitude of devices around the world, this is not an easy task.

Nature Education found that creating and repurposing content for display on mobile devices is challenging.  There is a lack of standardization across a variety of OS platforms and phone specifications, including supported video and audio formats, screen sizes, recommended bitrates, and much more.'s Mobile Made Easy presets enabled Nature to streamline encoding for the most popular mobile devices. With the new service, Scitable's videos are optimized for each mobile device and mobile users are directed automatically to the site for the specific mobile device they are using.

"In adapting our product for mobile devices, we quickly discovered the complexity of the video encoding requirements," said Vikram Savkar, SVP and Publishing Director at Nature Publishing Group.  " saved us weeks of research and experimentation by providing pre-set XML profiles optimized for each platform/device and an API that enables automated encoding. has proven to be a critical part of our mobile strategy and we are very happy to be working with them."

"Nature Education's mobile phone project provided with a great opportunity to showcase our encoding in the cloud capacity and ability to optimize content for multiple formats," said Gregg Heil, CEO of  "We congratulate Nature Education on their mission to freely share scientific information with everyone in the world and are excited to be part of this project."

About Nature Education

Nature Education, the educational division of Nature Publishing Group, is dedicated to developing innovative science education resources for undergraduate and high school science students and faculty.

About Nature Publishing Group

Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals, online databases, and services across the life, physical, chemical, and applied sciences and clinical medicine, including Nature (founded in 1869), the leading weekly, international scientific journal, and Scientific American, the oldest continuously published magazine in the US and the leading authoritative publication for science in the general media. Online, provides over 5 million visitors per month with access to NPG publications and online databases and services. Part of Macmillan Publishers Limited, NPG is a global company with principal offices in London, New York, and Tokyo, and offices in cities worldwide including Boston, Buenos Aires, Delhi, Hong Kong, Madrid, Barcelona, Munich, Heidelberg, Basingstoke, Melbourne, Paris, San Francisco, Seoul, and Washington DC. For more information, visit

About, the world's largest video encoding service, makes video transcoding into all popular formats easy, cost-effective and, by leveraging cloud computing, instantly scalable for global enterprises and SMBs including video sites, agencies, and website development platforms.  As the first and only encoding service offering service level agreements, removes the necessity for its customers and partners to make heavy investments in expensive hardware/software solutions and overhead required to manage high-volume video transcoding needs and backs it with a wait-time service level guarantee. received Series A funding in 2010 from Metamorphic Ventures and angel investors:  Patrick Condon, Fred Hamilton, Zelkova Ventures, Dave Morgan and Allen Morgan.  It was selected as an Editors' Pick for 2010 by StreamingMedia.  This Software-as-a-Service (SaaS) business is based in Denver, Colorado and San Francisco, California. For more information about, visit

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