Digitalsmiths Announces Integration of Social Data Into its Video Search and Recommendations Platform
Update will enable service providers, content providers and consumer electronics manufacturers to leverage real-time social buzz when delivering recommendations to viewers
Durham, NC(19 Mar 2012)
Digitalsmiths, the leader in video content discovery and personalized viewing solutions, today announced Social Discovery, a new feature that enables service providers, content providers and consumer electronics manufacturers to incorporate real-time social data into entertainment recommendations delivered to their users.
"Buzz on social networks, particularly trends on Twitter, is playing an increasingly important role in entertainment discovery," said Ben Weinberger, Digitalsmiths CEO and co-founder. "By rolling real-time social conversations into our search and recommendations solution, we can provide a more seamless experience to end-users."
Most current social TV solutions focus on generating and pushing out social data to viewers, requiring them to browse trending topics on Twitter or other third party applications prior to sitting down on the couch and deciding what to watch. Digitalsmiths is removing this extra step in the discovery process by pulling in real-time social data to directly deliver personalized recommendations for viewers across all of their connected devices.
"Our research shows social media is very influential in helping a consumer discover new content," said Colin Dixon, Senior Partner of The Diffusion Group. "Any company in the entertainment space needs to take full advantage of social discovery to help elevate the right shows and movies above the ocean of content available."
Social Discovery is the latest feature added to Digitalsmiths' Seamless Discovery platform, which revolutionized the ease and speed with which personally relevant, engaging content recommendations can be delivered to end-users across any connected device. With the addition of social networks as a source of data, service providers, content providers and consumer electronics manufacturers can leverage social conversations to generate recommendations, helping viewers discover the most talked about video entertainment that meets their personal preferences.
The Seamless Discovery platform draws from the world's largest catalog of time and asset-based metadata. A popularity score can be adjusted to boost certain data inputs including third-party metadata, critic data, content ratings, and now social data, over others to deliver highly personalized search results and recommendations to viewers.
Digitalsmiths has proven the ability to drive higher engagement and monetization of video. Seamless Discovery is currently in trial with many top-tier service providers.
On March 28, 2012, Digitalsmiths will join TDG in hosting a complimentary webinar to discuss the challenges inherent in content discovery and demonstrate how Social Discovery can be leveraged in discovery offerings. To register for the webinar visit: http://www.digitalsmiths.com/webcast/.
Digitalsmiths is the technology leader in the rapidly growing segment of video search and recommendations. Digitalsmiths Seamless Discovery, revolutionized the accuracy and ease with which end-users find relevant, personalized entertainment across multiple channels and devices. Digitalsmiths has become a competitive edge and trusted resource for customers such as Warner Bros, Paramount, Technicolor, Turner, the NBA and NASCAR. To learn more visit http://www.digitalsmiths.com.