DG Announces Significant Advancement in Multiscreen Ad Management
Advertisers to benefit from HTML5 and video creation tools
New York, NY (04 Apr 2013)
DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that advertisers will now be able to use advanced technology to manage multiscreen campaigns on the DG MediaMind platform including mobile, video and desktop, supporting both Flash and HTML5.
Among the newly introduced features are MediaMind HTML5 Factory, an integrated authoring tool for HTML5 Rich Media ads, and MediaMind Video Ad Designer, a WYSIWYG tool made to assemble interactive video ads (VPAID) that are compliant with DG’s IAB award-winning AdAPPter format. The powerful combination not only makes for scalable multiscreen executions but does so without compromising the creative flexibility synonymous with the MediaMind Rich Media offering.
”The proliferation of screens and video is changing the advertising landscape at a rapid pace.” says Ricky Liversidge, chief marketing officer at DG. “This latest MediaMind platform release maximizes advertisers’ opportunities to reach and establish a strong connection with consumers. DG is committed to providing advanced, scalable and effective technology that enables engagement across screens and in a converged video landscape.”
Also featured in this product release are enhancements to DG’s Analytics product surrounding video metrics as well as significant additions to Smart Versioning, DG’s market-leading dynamic creative optimization (DCO) solution. Staying true to its heritage as a provider of scalable advertising through technology, DG continues with this release to integrate its various tools to enable a smooth campaign process from creative production all the way to ad delivery, measurement and optimization.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com