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Conviva Inks Partnership Deal with M-GO

Innovative digital entertainment service relies on Conviva for per-viewer video quality data to deliver high quality viewing experiences

San Mateo, CA(23 Jul 2013)

Conviva, the leader in preemptive video optimization and big data video analytics technologies, and M-GO, the people-friendliest new digital entertainment service, today announced a partnership to help bring M-GO customers everywhere the best viewing experience in digital media through Conviva technology.

The partnership will leverage Conviva’s real-time, per-viewer video quality metrics and preemptive optimization to enable M-GO to further deliver the highest quality video experience for consumers—without buffering, failed startups, stalling or choppiness during playback.

M-GO’s pay-as-you-go streaming service helps people find, rent, buy and enjoy digital entertainment on any of the devices they use—TVs, iPads, tablets, Blu-ray players, streaming players, Macs, PCs and soon game consoles and smartphones. Consumers in the U.S. can get access to thousands of new releases, classic movies and commercial-free TV shows on M-GO—in both standard and high definition—paying only for the movies and TV shows they want without needing to commit to subscription fees. 

“Because our focus is, and will always be, centered on the consumer, providing high quality viewing experiences is a top priority for us,” said Christophe Louvoin, CTO of M-GO. “At M-GO we seek out best-in-class technology and are pleased to partner with Conviva to ensure the M-GO service will lead the market in delivering the best entertainment streaming at home and on the go.”

By measuring the quality of video delivered to every single viewer, Conviva Precision is able to see when degradations occur. Using this information, Conviva Precision can leverage algorithms to anticipate outages before they occur and take preemptive measure to improve and avoid video interruptions or quality degradation before they affect the viewer.

“We are honored to partner with M-GO to bring a high-quality experience to viewers wanting an entertainment everywhere offering,” said Hui Zhang, CEO of Conviva. “We are confident that our extensive quality metrics data, detailing the experience of each individual viewer, will prove valuable and essential to M-GO’s success.”

Conviva reports that viewers with a buffer-free experience, short startup time and higher definition watch 250% more content. They have found that just a 1% increase in the time a stream spends buffering results in an eight-minute loss of viewing time per viewing session.

About M-GO

M-GO is the people-friendliest, new pay-as-you-go digital entertainment service that makes it easier than ever to browse, rent, buy and enjoy the broadest, newest and best selection of movies and TV shows on your screens. M-GO was created by people who love entertainment for people who love being entertained and is a joint venture between DreamWorks Animation and Technicolor. With both technology and entertainment in the company’s DNA, M-GO’s mission is to transform the world of digital entertainment on the viewer’s terms.

About Conviva

Conviva is the global leader in preemptive video stream optimization and big data video analytics, ensuring the best viewing experience for leading media brands. By providing an ideal experience without buffering and stuttering, Conviva keeps viewers watching and increases engagement and monetization. Our clients include the world’s leading media, sports and entertainment brands including HBO, ESPN, VEVO, MLB, NBCU, Virgin Media, and BSkyB. Conviva is based in Silicon Valley, with offices in New York and London. For more information visit To download Conviva’s 2013 Viewer Experience Report visit