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Coincident TV (CTV) To Power Enhanced Interactive Online Viewing Experiences For Fans Of Hit Fox Series "Glee"
CTV Technology Provides Immersive and Interactive “Superfan” Experience for “GLEEks” on FOX.com
San Francisco, CA(10 Jun 2010)
After launching the innovative GLEE social trailer (www.fox.com/glee/gleeplayer) earlier this year, CTV today announced the GLEE Superfan experience, an immersive online video initiative with Fox Broadcasting Company (FOX) that will give GLEEks an easy and new way to stay connected with their favorite characters, relive their favorite GLEE performances and get their GLEE fix throughout the summer.
The GLEE Superfan experience kicked off immediately following the GLEE season finale Tuesday, June 8 (9:00-10:00 PM ET/PT) on FOX.
Powered by CTV’s interactive video software suite, GLEE Superfan allows fans to watch full-length episodes online at fox.com/glee while simultaneously navigating the Web, accessing their favorite GLEE social media sites, purchasing GLEE-related merchandise and watching bonus material – all without ever exiting the GLEE Superfan experience.
“This initiative with FOX and GLEE is the perfect way for Coincident TV to introduce audiences to immersive video viewing,” said David Kaiser, CTV founder and chief executive officer. “GLEE viewers are savvy media consumers and incredibly loyal fans. The GLEE Superfan experience gives them an exciting new way to interact with and enjoy the content they are so passionate about.”
The CTV interactive video platform also features patent-pending technologies that provide enhanced branding opportunities for advertisers and contextualized e-commerce such as selling music, merchandise and related applications directly within each episode.
“As the first broadcast network to take advantage of CTV’s technology, we can now offer GLEE fans an even deeper, more engaging experience on FOX.com,” said Hardie Tankersley, Vice President of Innovation and Social Media for FOX. “GLEE Superfan kicks off a broader initiative with CTV that will enhance our popular Fox.com properties with a rich and unique interactive video platform.”
Fans won’t want to miss a minute of “Journey,” the season finale of GLEE airing Tuesday, June 8 (9:00-10:00 PM ET/PT) on FOX. The moment New Directions has been waiting for has finally arrived: It’s time to compete at Regionals! But when SUE (Jane Lynch) pulls a fast one on WILL (Matthew Morrison) and the glee clubbers, their chances at the title could be compromised. Meanwhile, QUINN’s (Dianna Agron) life changes forever with a very special delivery.
About Coincident TV
Coincident TV enables interactive video – the merging of online video, social media, weblinks and commercial transactions in one immersive experience. The company provides a professional software suite that empowers content creators and distributors to easily design, manage and measure interactive video engagements delivered to PCs, iPad, tablets, and mobile devices. Coincident TV is founded by successful serial entrepreneurs David Kaiser and Bruce Schwartz. The company is based in San Francisco, Calif. and on the Web at www.coincident.tv.