Citadel Media and Abacast Announce Comprehensive Online Sales and Marketing Agreement
In addition to collaborating with Abacast on sales and marketing initiatives, Citadel Media will utilize Abacast’s ad insertion, analytics, reporting and content delivery technologies to stream select network programs.
New York and Camas, WA(02 Dec 2010)
Citadel Media, a leader in network radio, and Abacast, a provider of streaming and monetization software and services to the radio industry, today announced a comprehensive online sales and marketing agreement. Citadel Media will provide advertising sales representation for over-the-air and in-stream inventory of select Abacast customers, creating an additional revenue source. The companies will jointly market Abacast’s online radio software services to all U.S. terrestrial radio stations, including Citadel Media’s portfolio of more than 4,000 affiliates. Additionally, the agreement will enable the use of barter for stations accessing Abacast’s streaming and software capabilities, a key element in driving market adoption.
“Abacast offers a robust online radio platform and this opportunity will open multiple revenue channels for each of our companies as well as our affiliates,” said John Rosso, President of Citadel Media. “This agreement will provide a significant benefit for us as consumers continue to increase consumption of digital radio content.”
“Abacast is well positioned to take advantage of the changing radio market. We have a clear business model that doesn’t conflict with our customers’ businesses and allows us to provide the products and services that foster mutual prosperity,” said Rob Green, CEO of Abacast. “By combining our software platform with Citadel’s sales network, we feel we are creating a unique opportunity not only for our companies but the radio industry as a whole.”
About Citadel Media:
Citadel Media has 4,200 affiliate radio stations reaching more than 107 million listeners in the 12+ demographic each week. Programs and services include ABC News Radio, The Mark Levin Show, The Michael Baisden Show, The Huckabee Report, Imus in the Morning, The John Batchelor Show, Doug McIntyre’s Red Eye Radio, MoneyTalk with Bob Brinker, The Larry Kudlow Show, Radio Perez with Perez Hilton, Kidd Kraddick in the Morning, Tom Kent and American Country Countdown with Kix Brooks. Other Citadel Media services include advanced digital media platforms with online interactive advertising, streaming audio and podcasts, ABC Sports Radio, syndicated music and talk programs including Flashback, format-specific ePREP, production libraries, eight 24-hour formats, including Scott Shannon’s True Oldies Channel and ESPN Radio. Citadel Media en Español includes leading Spanish-language programming such as Conexión Thalia, Tu Vida Es Mi Vida con Maria Marín, and ESPN Deportes Radio. The network also has a digital partnership with Terra, a leader in Hispanic digital content.
Abacast is a digital radio service provider offering one of the most complete, integrated suites of streaming, advertising, and analytics services available from a single vendor. Abacast services drive digital advertising revenue, grow audiences, and deliver top-quality user experiences for the digital radio markets. Abacast was founded in 2000 and has successfully served hundreds of customers and hundreds of millions of consumers.