Change.org Leverages the Power of Video to Drive Social Impact by Partnering with Video Creation Platform Wochit
New York(16 Aug 2016)
Change.org, the world’s largest platform for social change, today announced a partnership with cloud-based video creation platform Wochit that will help the organization to accelerate production and distribution of high quality, socially-optimized video. The deal is part of Change.org’s strategy to increase social impact by leveraging online video’s ability to drive higher engagement and build stronger emotional connections with the platform’s 150 million users around the world.
Following an initial, three-week pilot program during which Change.org used Wochit to create and publish videos across social platforms in the UK, Germany and Italy, the company selected Wochit for wider rollout. Change.org cites Wochit’s user-friendly, robust editing tools, ability to standardize graphic identity while also permitting language localization and the ease of collaboration across teams and geographies as critical factors in its adoption. To date, Change.org has expanded Wochit implementation to Spain, France, Indonesia and the US, with more locations to follow.
John Coventry, Global Head of Communications for Change.org stated, “We’ve been searching for a tool we can use to deliver high quality, highly shareable video content at pace and scale. With Wochit’s tools and content library, we’re able to quickly, easily and effectively tell persuasive stories through video and amplify their impact through social channels. We’re just getting started, but early tests are highly promising and the future for our video content looks incredibly bright.”
Added Garrett Goodman, Director of Business Development, EMEA for Wochit, “As video becomes an essential part of the way we learn about current events and experience the world around us, having a cost-effective way to produce this content is imperative for organizations whose mission is to drive awareness and catalyze action. We are honored our platform was selected by Change.org and look forward to contributing to positive social development.”
Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., Daily News, USA Today, Gannett, AOL, The Week, ProSieben, Die Welt and Der Spiegel use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era. With rights-cleared assets from AP, Reuters, Getty, Bloomberg and others, cloud-based editing tools and native uploads, horizontal and vertical videos are quickly created and distributed across all social and digital platforms. Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday’s Best Video Technology Innovation for its significant impact on clients’ bottom line. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in London and Tel Aviv. Find out more atwww.wochit.com.