BuzzMyVideos Partners With YouNow
The Creator-First Global Media Company Brings Live-streaming Monetisation Programme Direct To Its Vloggers Through YouNow Platform Partnership
London(09 Jun 2016)
BuzzMyVideos, the next-generation creator-first media company, has today announced a partnership with YouNow, the leading livestreaming platform. The move enables the global media company to bring YouNow’s innovative monetisation programme for live streaming with pioneering fan engagement services direct to their growing community of international creators.
YouNow’s platform hosts more than 100 million user sessions a month and delivers over 50,000 hours of new, original, live video every day. As a streaming-only platform it is ideally suited to the content created by the vibrant BuzzMyVideos community. Users can earn directly from their live streams, which they can’t do on any other platform and moreover, at the heart of YouNow’s platform is fan engagement, a value shared with BuzzMyVideos.
Allowing BuzzMyVideos’ creators to leverage another platform to directly engage with their fans and grow their reach, the YouNow partnership enables the global media company to add a new revenue stream for their content creators. YouNow's innovative features such as the ability to guest broadcast and for viewers to share animated selfies will also give BuzzMyVideos’ vloggers a way to grow their existing audiences. With the multi platform strategy at its core, BuzzMyVideos encourage their vloggers to create content tailored to work cross platform, without the need to switch their primary platform of choice, thus allowing them to capture new audiences on previously unexplored sites.
The international approach adopted by BuzzMyVideos, now home to vloggers located in over 100 countries and with services and tools localised into 6 languages including English, Spanish, Portuguese, Russian, Turkish and Italian, fits perfectly well with YouNow’s platform which is available in 8 languages.
Thanks to the partnership with YouNow BuzzMyVideos’ vloggers will benefit from a range of creative revenue stream options such as the ability to offer fans the chance to buy gifts on the platform and donate them during their live streams. Fans who send premium gifts receive automatic recognition with their name appearing over the video and ‘Top Fans’ (those who send the most premium gifts during the broadcast) are ranked visibly in a comments section for creators and viewers.
BuzzMyVideos already has some exciting talent signed up to YouNow, including the successful UK vlogger Chris Kendall. Famous for his YouTube channel crabstickz with over 698K subscribers and more than 38M views, Chris has now started his YouNow channel with the same name (crabstickz). On YouNow Chris already has over 100K fans and more than 100K views after doing 8 livestreams the last month.
Chris Kendall, vlogger, comments: "I'm excited to have joined the YouNow platform and, thanks to BuzzMyVideos, being part of their new monetisation programme. YouNow is a great platform to work from as it gives me the opportunity to engage even closer with my audiences."
Adi Sideman, CEO of YouNow comments: “We are happy to partner with BuzzMyVideos and offer their talent the opportunity to build their fan base on YouNow. We welcome the BuzzMyVideos international creators and look forward to working together to achieve the greatest live streaming success.”
Bengu Atamer, Co-Founder & COO of BuzzMyVideos, comments: “Our mission at BuzzMyVideos is to help our vibrant and talented community of international creators to grow. Cross platform opportunities are a fantastic way to do this and YouNow’s creative revenue models for livestreaming add an additional boost to vloggers’ potential revenue streams which we are delighted to offer. Our shared vision puts creators at the forefront of what we do and this move enables us to further empower them with opportunities to grow audiences cross-platform, engage with fans in unique ways and create and share content to serve recurring audiences.”
BuzzMyVideos is a next-generation, creator-first media company that powers the production and sharing of video content through technology and services. The Company’s products are used by artists, creators and brands to entertain, engage and grow their audience-base. With the Company’s full-service suite of tools, BMV offers their partners development, production, promotion, distribution and monetization capabilities. The business operates a proved data-driven, measurable and scalable model derived from the founder’s vast experience working within Google and launching YouTube across EMEA. Supported by an international team of engineers, creators and designers, BuzzMyVideos grows, engages and monetizes audiences globally and is native in multiple languages. The Company was founded in 2011 by Paola Marinone and Bengu Atamer and is currently headquartered in London, UK.
YouNow is a live entertainment network that enables audiences and performers real time interaction. With over 100 million user sessions a month, more than 50,000 hours of new original video content created every day and a highly-engaged community of young creators, YouNow is a leading live streaming platform. Major media companies broadcasting on YouNow include Huffington Post, Buzzfeed, MTV and America’s Got Talent. The company has offices in New York and Los Angeles, YouNow is backed by Oren Zeev and VCs Venrock, Union Square Ventures and Comcast Ventures. Follow YouNow on Twitter and Instagram @younow.