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BrightRoll Brings Exclusive Yahoo Demographic and Behavioral Data to Programmatic Video Market

Advertisers can now access Yahoo Audience Ads via the BrightRoll DSP for superior targeting across digital video ad campaigns

SAN FRANCISCO(18 Mar 2015)

Today, BrightRoll announced the availability of Yahoo Audience Ads on the BrightRoll Demand Side Platform (DSP). Advertisers running programmatic campaigns with BrightRoll will now have access to exclusive Yahoo audience data to target consumers across all addressable video supply, on and off Yahoo owned and operated (O&O) inventory. 

Yahoo’s deep insights into consumer behavior and interest data from more than one billion users globally, as well as Yahoo Search and Mail data, translates into unique targeting capabilities. Audience and demographic targeting segments from Yahoo Audience Ads help advertisers efficiently reach precise audiences and avoid wasted ad spend. This data, combined with Yahoo and BrightRoll’s industry leading reach, enable advertisers to get their message in front of the audiences they care about most without compromising scale. 

“Video is a core focus for Yahoo, and since the acquisition, we’ve been focused on accelerating innovation to bring even greater value to advertisers,” said Tod Sacerdoti, BrightRoll founder and CEO. “We recognized an early opportunity to integrate Yahoo’s unique data assets into the BrightRoll DSP, and this truly is a game changer. Only a handful of companies in the world have the ability to reach audiences at this scale with this level of consumer insight, however, no other company makes their data available for targeting outside their walled garden of O&O properties.”

Together, Yahoo and BrightRoll are driving higher ROI for advertisers by delivering more reach, superior targeting, and exclusive access to engaging video inventory across thousands of sites and mobile applications. Benefits to advertisers include:

  • Superior demographic and audience targeting capabilities: Exclusive consumer and registration data on over one billion unique users across all major demo and interest categories, available via the BrightRoll DSP.
  • Industry-leading scale in digital video: BrightRoll’s DSP reaches 99 percent of US online video viewers and gives advertisers billions of opportunities per day to put their message in front of their target customers.
  • More opportunities to reach precise audiences: Access to more than 60 billion monthly impressions across devices enables advertisers to reach consumers with the right message at the right time.
  • Validate your audience: Yahoo audience data paired with BrightRoll’s always-on integrations with comScore and Nielsen help advertisers ensure their message is seen by the right target audience in real-time.
  • Drive higher ROI: Get your message in front of more of your in-target audiences and access real-time performance insights via the BrightRoll DSP.

About BrightRoll

BrightRollbuilds software that automates and improves digital video advertising globally. The company offers the industry’s leading programmatic video solutions, including a demand side platform and marketplace. These solutions help advertisers, publishers and partners grow their business and connect with consumers on web, mobile and TV. A division of Yahoo, BrightRoll powers digital video advertising for 87 of the top 100 Ad Age advertisers, 41 of the top 50 publishers, and more than 100 technology partners. For more on BrightRoll visit