Brandlive Announces Appointment of Jeff Allen as Chief Executive Officer
Brandlive, the leading live video events platform, announced today that its Board of Directors has appointed Jeff Allen as the company’s Chief Executive Officer.
Portland, OR(31 Jul 2018)
“I’m incredibly optimistic about the Brandlive opportunity, and the team’s devotion to customers’ success,” said Jeff Allen. “Video is one of the most effective and efficient means of communication both within and among enterprises. Brandlive is providing a unique and differentiated platform that brings deep business context to enterprise video communication. That combination of context and efficient means of communication is proving to be incredibly valuable to customers.”
The potential for using video in the enterprise is substantial. Findings from a recent Brandlive and IBM Cloud Video survey found that companies adopting video to train salespeople and associates are among the top-rated use cases for live video ROI and that live video is driving authentic corporate culture experiences across teams and geographies.
Fritz Brumder, Brandlive’s founder will transition into a new role as Chief Operating Officer. Brumder served as Brandlive’s CEO since 2010 and under his leadership, the company helped more than one hundred of the world’s top brands, retailers and enterprises launch more than 10,000 live events for training, marketing and public commerce experiences.
“With Jeff aboard, Brandlive is in an ideal position to leverage our experience in delivering live video to some great customers and further expand our offerings across the enterprise,” stated Brumder.
Jeff Allen has extensive experience leading, innovating and scaling video, media and technology SaaS businesses globally. He has held various roles and positions including start-up CEO/CTO, product line P&L executive, head of corporate development and M&A teams with more than $1.5 billion in transactions. He also served as a Silicon Valley venture capitalist and board director for 10 technology companies that collectively raised $490 million and exited at more than $16 billion.
Most recently, Allen was the global head of strategy and partnerships for Brightcove, where he managed the product portfolio strategy, growth initiatives, and M&A across business units serving 2250 enterprise SaaS customers. Prior to Brightcove, Allen served as the vice president of business and corporate development for Clearleap, leading the company to a sale to IBM. He serves on multiple Boards and Advisor to media and social technology companies.
Allen participated in Harvard Business School executive courses and holds a Bachelor of Science in Electrical Engineering and Communications from the University of Michigan.
Brandlive provides a video-centric platform for enterprises to modernize their training, marketing and eCommerce events. The end-to-end live video platform enables enterprises across all industries to connect their best product experts and influencers directly to global digital audiences, who can then interact with those experts. Customers such as GoPro, The North Face, REI, eBay, Walmart, and Cabela's have used Brandlive to launch products, increase eCommerce sales, create innovative live marketing programs, and conduct more cost-effective internal events and training. Brandlive is headquartered in Portland, OR and can be found online at www.brand.live.