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Bitmovin and Globo Set New Standard for Global Streaming of Sports Content with Ultra HD 8K HDR

Partnership successfully delivered an 8K experience for the Tokyo Olympic Games

San Francisco(15 Sep 2021)

Bitmovin, the world leader in digital video technology, today announced that Globo, the largest mass media group in Latin America, is now streaming Ultra HD 8K HDR to its digital subscribers using Bitmovin’s proprietary encoding technology. 8K is the most advanced standard in image quality perceptible to the human eye, with a resolution 16 times higher than HD (high definition) and 4 times higher than the 4K standard.

Using Bitmovin, Globo debuted the Tokyo 2020 Olympics 8K VOD content on Globoplay for free, as a limited experiment. This marks the first time the Olympics have been streamed in 8K outside of Japan. 

Bitmovin provides the elasticity of the cloud for a job that demands tremendous processing power in a short period of time. This processing is necessary to preserve the quality and transform the content offered in Ultra HD 8K HDR into a compatible size that can be transported over broadband internet connections.

“With the industry moving to a TV 3.0 model, we wanted to work with a partner to debut 8K in a high-visibility cultural moment. Globo’s Olympic Games broadcast presented a unique opportunity to showcase 8K HDR to the widest possible audience, and help subscribers maximize their experience on the platform”, said Lucas Stephanou, Video Platform Product Owner at Globo.

“At Bitmovin we believe that one of the most important ways an organization can succeed is by providing a quality experience across app functionality, video stream quality, and content accessibility. When it comes to supporting VOD sports on the back end, it can be very challenging because the quick movements of the athletes can result in blurry images if you don’t have the right technology behind it. Helping Globo stream the Olympics in 8K helped us test and prove the power of our encoding technology on a grand scale,” said Stefan Lederer, Co-Founder and CEO of Bitmovin. 

About Bitmovin

Bitmovin is a leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible.

Bitmovin is headquartered in San Francisco, California and has domestic offices in

Denver and New York; and internationally in Vienna, Klagenfurt, London, Hong Kong, and Sao Paulo. The company has over 400 customers across the globe including BBC, ClassPass, DAZN, discovery+, fuboTV, Globo, and Hulu Japan. 

About Globo

Globo is the largest media group in Brazil and controls the leading broadcast television network and the leading pay-TV programmer in Brazil, as well as a diversified group of music content companies. Globo has a strong presence in the digital content and multi-platform content distribution business. Globo is indirectly owned by, and is under the leadership of, the Marinho family, whose interests in Brazilian broadcast television date back to 1965 when TV Globo began broadcasting from Rio de Janeiro under the leadership of Mr. Roberto Marinho.

Globo is part of Organizações Globo Participações S.A. (“Grupo Globo”), a diversified media group that also includes a portfolio of newspapers and radio networks in Brazil. Grupo Globo is also controlled by the Marinho family, which traces its holdings in these companies to the establishment of “O Globo” in 1925, one of Brazil’s leading daily newspapers, by Mr. Irineu Marinho, Mr. Roberto Marinho’s father. For more information about Grupo Globo Please click here.