Beachbody Announces New Streaming Service, Debuting With Nearly 500 Of The World's Most Popular Fitness Workouts, Including P90X, Insanity And More
Streaming Service Arrives Online, Accessible via the Roku platform, Chromecast and Amazon Fire TV
SANTA MONICA, Calif.(16 Jul 2015)
Beachbody, a leading provider of at-home and gym-based fitness programs, today announced the official launch of its streaming service, making it easy for anyone to work out anytime, anywhere, on any screen. The service, Beachbody On Demand, provides access to an extensive library of comprehensive programs and workouts such as P90X, Insanity, TurboFire, Body Beast, and Brazil Butt Lift, from a number of celebrity trainers including Tony Horton, Shaun T, Autumn Calabrese, Chalene Johnson and Sagi Kalev.
Since 1998, Beachbody has provided fitness, nutrition and weight-loss products and services to more than 20 million customers working toward their goals, and today features a network of nearly 350,000 independent "coach" distributors. Now rounding out its category leadership with a robust digital offering, Beachbody's beta-launch of its new streaming service provides customers with access to hundreds of online workouts, daily challenges, nutrition plans and support tools.
"Beachbody On Demand is a milestone for the company, providing our proven fitness programs on a new platform accessible to anyone with an Internet connection," said Carl Daikeler, Chairman/CEO and co-founder of Beachbody. "With a mission of helping people achieve their goals, Beachbody is once again making it easier for people of all ages to live more healthy, fulfilling lives."
Earlier this year, access to Beachbody On Demand was first offered to the company's team of Beachbody Coaches, who tested the service and provided feedback on the user experience. During its initial two-months, more than 1.5 million videos were viewed, totaling nearly 400,000 hours of video streamed through the service.
Beachbody On Demand is available to anyone with a connected device, from mobile phones and tablets to desktop and laptops, as well as on TV's through over-the-top (OTT) streaming devices including current generation Roku players and Roku TV models, Amazon Fire TV and Google Chromecast. Through these devices, Beachbody On Demand will play on some of today's hottest platforms, bringing the new streaming service to even bigger screens.
Celebrating the introduction of its new streaming offering, Beachbody is inviting everyone to start the service's free 30-day trial by joining in the "Beachbody Super Workout," a one-hour live event led by some of the country's most popular celebrity trainers. More than 20,000 people will be participating in the "Super Workout" held in the streets of Nashville, and streamed live at BeachbodyOnDemand.com this Saturday, July 18 at 6 a.m. CST. This event is part of the company's annual "Coach Summit," Beachbody's yearly gathering to introduce its latest products and offerings.
While in its beta period, Beachbody On Demand is offering a 30-day introductory free trial to access the company's extensive library of comprehensive programs and workouts, as well as a sampling of Beachbody's newest fitness products. After the initial trial, participants can sign-up for continued access to a member library valued at more than $3,000 at an introductory cost that equates to $2.99 a week. As part of the subscription, they will also have access to personalized meal plans, exclusive Q&A access to celebrity trainers, discounts on future purchases, and sneak previews of fitness programs as they are introduced.
For more information, or to sign up, visit www.beachbodyondemand.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com andTeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness, nutrition and weight-loss solutions including P90X3, INSANITY, FOCUS T25, 21 Day Fix, Body Beast, PiYo and Hip Hop Abs, among many others. Beachbody programs combine challenging workouts with easy-to-follow diet guidelines, nutritional supplements, including its breakthrough clinically proven health and weight loss shake called Shakeology (aka "Your daily dose of dense nutrition"), plus an unparalleled customer service and peer-support system. Beachbody has expanded this support system throughTeamBeachbody.com, which includes a network of nearly 350,000 independent "Coach" distributors as well as a dynamic online support and fitness community. The company recently launched its Beachbody On Demand offering, which provides streaming access to the company's world-class fitness programs. In addition, Beachbody LIVE offers a variety of group fitness formats at gyms across the country and in Canada and the UK based on the company's popular fitness programs. The Beachbody corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.