Amagi's 15th Global FAST report reveals how live content is fueling streaming's growth
Amagi’s Global FAST Report highlights the growing influence of sports, new channels, and audience behavior shifts
(21 Aug 2025)
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the release of its 15th Global FAST Report, offering insights into the Free Ad-supported Streaming TV (FAST) ecosystem and how it is influencing media consumption.
The report intends to highlight the growing importance of live programming—especially sports content—in fueling audience engagement across FAST platforms. According to the Amagi data, in Q1 2025, 84% of live events (managed by Amagi in Q1 2025) were classified as sports, emphasizing why content providers are investing in live programming that caters to real-time, event-driven experiences for viewers.
“Live content is becoming a defining feature of FAST, not just in sports but across genres that benefit from real-time engagement,” said Srinivasan KA, Director & President - Global Business of Amagi. “What we’re seeing now is a shift in how audiences consume free streaming — they’re not just browsing channels but tuning in for moments that matter. As the FAST ecosystem matures, platforms and content providers can build more dynamic, event-driven programming strategies that are aimed at driving loyalty and monetization. Our goal at Amagi is to enable this shift — with the infrastructure, data, and flexibility to support live and linear content at scale.”
Other key takeaways from the 15th Amagi Global FAST Report include:
- Live Events’ Appeal: 67% of U.S. viewers watch live events on free and paid streaming platforms
- Live Fuels Trials: 47% of viewers say a free live event would encourage them to sign up for a trial of a paid streaming service
- Live drives loyalty: 70% watch live content daily or weekly
This edition of the Global FAST Report examines how the landscape has evolved, with shifts in viewership patterns and content strategies. The latest findings aim to provide actionable intelligence for stakeholders looking to capitalize on the future of FAST and streaming, from rising consumer expectations to changes in ad monetization strategies.
To explore all the findings and insights from Amagi’s 15th Global FAST Report, including live content trends and viewer behavior from a sample set of consumers via the 2025 Amagi Consumer Survey, download the full report.
About Amagi:
Amagi is an AI-enabled industry cloud platform built for the new video economy, helping media companies modernize operations, unify streaming and broadcast workflows, and drive advanced monetization. From live remote production and real-time ad decisioning to automated playout and global content syndication. We operate a dynamic content and advertising marketplace and offer fully managed broadcast services that ensure 24/7 reliability and compliance.
Trusted by 45% of the Top 50 listed media and entertainment companies globally, Amagi powers over 7,000 channel deliveries across 300+ content distributors, processing 500K+ hours of content and generating 26 billion+ monetized ad impressions. Headquartered in Bengaluru, India, with an 850+ member global team across Americas, EMEA, and APAC, Amagi is redefining how media is created, distributed, and monetized—intelligently and globally.
*The data above is as of March 31, 2025