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Adap.tv Teams With Grab Networks to Expand its Online Video Advertising Marketplace
Partnership Provides Adap.tv Marketplace Buyers with Premium Video Advertising Inventory from Grab Networks
San Mateo, CA(08 Apr 2010)
Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today a partnership with Grab Networks, a leading multi-platform video syndication network and video management platform, to supply premium video inventory for buyers. The alliance brings adap.tv's partnerships with agencies, networks and marketers together with Grab Networks' diverse and growing network of high-quality professional content and affiliate sites.
Grab Networks is the latest partner to add its network to the hundreds of millions of video streams already running through the adap.tv marketplace. The adap.tv marketplace provides a straightforward transaction mechanism and full transparency for both buyers and sellers, consistent with Grab Networks' approach to the advertising market.
"We believe that adap.tv is leading the market in the right direction and that its marketplace creates a compelling vehicle to allow additional advertisers to reach our unique and engaged audience," said Fred Singer, CEO of Grab Networks. "By partnering with adap.tv, we hope to create incremental and recurring value for our network of content partners, publishers and advertisers."
Grab Networks will also use the adap.tv onesource online video ad-serving platform. This partnership expands marketers' ability to tap into high-quality online video content for more high-impact campaigns. According to eMarketer, online video advertising spend increased 48.5 percent in 2009, and will grow an additional 55.3 percent in 2010.
"Premium, professionally produced online video is still in short supply and there is significant demand," said Toby Gabriner, President of adap.tv. "Adap.tv and Grab Networks are working together to lay the groundwork for future growth in online video, which means finding quality inventory and enabling syndication to get it to the right publishers."
Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry's first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/ .
About Grab Networks
Grab Networks is an integrated media and technology solutions company focused on increasing returns on multi-platform video through: software solutions that help content producers and publishers increase the value of their content; licensed premium content and publisher services that help web publishers increase their audience; and media services that allow marketers to increase the reach and effectiveness of their advertising. This unique combination of media network and software solutions drives the company's focus, its technology developments, and its industry relationships toward achieving the scale and efficiencies necessary to maximize returns from investments in online video.