Accenture Expands Video Service Capabilities to Deliver Consumers More Personalized TV Experiences
Company forms video service agreement based on Accenture Video Solution
AMSTERDAM(12 Sep 2015)
In a broad expansion of its video service capabilities, Accenture has launched innovative features that strengthen its Accenture Video Solution (AVS) platform. The company also signed a new agreement with Ooyala, a leading video solutions provider, that leverages the enhanced platform to deliver more advanced video offerings to broadcast, cable TV, digital media, and telecommunications service providers. The announcements coincide with this week’s International Broadcasters Conference (IBC 2015) in Amsterdam.
The new features empower providers to monetize and manage video content more flexibly, faster, and at lower costs. These capabilities help providers deliver more personalized and engaging experiences to TV viewers – over any device or network.
“In this market platforms are prevailing faster than products,” said Francesco Venturini, global managing director for Accenture’s Media & Entertainment group. “Using the AVS platform’s expanding ecosystem, this new release enables service providers to access services more quickly and engage TV viewers better than ever.”
AVS is already being used by more than 30 million people on thousands of device models such as Internet Protocol TV (IPTV) and over-the-top TV set-top boxes, PCs, smartphones, tablets, connected TVs and gaming consoles. An AVS video and infographic can be accessed by clicking here: AVS Video and Infographic.
New Software Development Kit
Featuring an open Software Development Kit, the enhanced AVS offering reduces the amount of software code needed to build video services applications. The platform also extends the number of business models, such as subscription-based and ad-funded, that providers can support. Furthermore, by applying a new analytics module the offering delivers real-time insights to providers of viewer behaviors that enable more personalized services.
Accenture’s agreement with Ooyala, a subsidiary of telecommunications and IT solutions provider, Telstra, combines the two companies’ AVS and Ooyala capabilities to deliver more targeted experiences for TV viewers. AVS integrates Ooyala Pulse, the company’s advertising server and advertising management technology; Ooyala IQ, an award-winning analytics tool; and Ooyala Discovery, a technology that provides content recommendation capabilities. Integrating them into a single offering empowers the world’s largest TV providers to keep pace with TV viewers’ demands.
“By expanding AVS features and collaborating with Ooyala, Accenture broadens the versatility, sharpens the intelligence, and creates a differentiated video platform,” added Venturini. “This Ooyala relationship enables video service providers to deliver more individualized, more simplified, and more economical TV viewing experiences.”
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.