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Accedo Partners with Nreal to Deliver an XR Revolution for Streaming Media

Accedo has partnered with the Augmented Reality (AR) glasses brand Nreal, to deliver Extended Reality (XR) viewing for video consumers. This partnership enables OTT providers to bring binge-worthy content to Nreal’s lightweight AR glasses.

Stockholm, Sweden(21 Oct 2021)

Accedo XR, is a cross-platform solution that allows video providers to quickly launch Extended Reality (XR) experiences, using templated designs. Using Accedo XR, providers can also design and develop new services or even bring existing video content and applications into XR. Capabilities for immersive new video formats, such as 360/180 VR videos and volumetric video will be added as they enter the mainstream market.

Michael Lantz, CEO, Accedo, explains, “Interest in XR video content continues to grow, Accedo XR enables providers to augment services with custom XR experiences. This partnership with Nreal delivers an exciting and interactive viewing experience for mass consumers. As well as providing OTT services with new revenue stream opportunities for sponsored content.”

OTT services can opt to fully customise the XR experience or integrate with one of the existing Accedo XR video players. The existing players allow users to interact with a range of immersive viewing options. From documentaries enhanced with 3D models and information presented as virtual objects, to live sports supported by match statistics, interactive maps and social media interactions. 

Peng Jin, Co-founder, Nreal, commented, "By partnering with Accedo, we have introduced an industry-first framework that makes it easy and secure for OTT providers to offer video content in an innovative and dynamic new format on Nreal’s brand of AR glasses including Nreal Light and Nreal Air.”