AOL Partners With Rogers Media to Create Programmatic TV Marketplace in Canada
Two of Canada’s Top Media Companies Partner to Launch Automated TV Audience Buying
New York(08 Jun 2016)
We’re excited to announce our intent to partner with Rogers Media to launch a programmatic private marketplace for television. This initiative will allow advertisers to access linear television audiences with transparency and control through data and automation.
Said Dan Ackerman, SVP, Programmatic TV at AOL, “With data being the catalyst for change in the TV media landscape, we are experiencing a shift to automation that is happening at an accelerated pace across the globe. This initiative combines the premium TV inventory, intelligent automation, and data at scale necessary to drive real incremental value for advertisers and greater efficiency and yield for TV networks."
“Delivering innovative and customized brand solutions to our clients is paramount to our business,” said Al Dark, Senior Vice President, Sales, Rogers Media. “This partnership with AOL will allow us to more strategically leverage data to enhance our platform offerings so we can consistently deliver greater value to our clients.”
The partnership enables advertisers and agencies to perform targeted, data-driven, audience buying and delivering real consumer led analytics and insights for dynamic campaign optimization across Rogers Media’s full portfolio. Custom data segments will also be available for purchase programmatically in 2017.
“AOL’s partnership with Rogers Media to bring automated, data-driven TV buying to advertisers in Canada is at the vanguard of the evolution of media and technology. This partnership will provide marketers new tools to maximize the value of their TV investments by marrying digital innovation with the best of broadcast media,” said Joe Strolz, Head of Americas, AOL.
This partnership further extends AOL’s ONE by AOL: TV global footprint, which was formally launch in 2014. In 2015, AOL partnered with Multi Channel Network (MCN) to pilot the media industry’s first integrated programmatic private marketplace in Australia. In 2016, AOL launched ONE by AOL: TV self-serve programmatic buying in the US and a strategic partnership with Univision.