Save your FREE seat for Streaming Media Connect this August. Register Now!

StreamingMedia.com Industry Announcements

View Press Releases --- Add Your Press Release

StreamingMedia.com provides this section as a service to its readers and customers.

Please read our new press release policy, effective February 1, 2022.

Press releases are subject to approval by the editorial staff of StreamingMedia.com and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. StreamingMedia.com does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

5G TV Could Become Rival to Cable, Satellite and IPTV, Says Strategy Analytics

5G Should Include TV and Video as 'Anchor' Use Case

BOSTON(06 Feb 2017)

TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and technologies would allow operators to support TV-equivalent services which could eat into the $500Bn global TV and video market currently served by cable, satellite, IPTV and terrestrial broadcast service providers.

"Data rates get the headlines, but other network technologies will also make or break the business case for 5G TV services," says Sue Rudd, Director, Service Provider Analysis. "The efficiency of the end-to-end network will determine whether 5G TV is possible, but we have seen enough from early demonstrations by operators like Verizon, Deutsche Telekom, SK Telecom, AT&T and BT to suggest that it will arrive sooner or later in many parts of the world."

The report points out that the number of households and devices supported by a 5G TV service within any cell will make or break the 5G TV business case. The number of termination locations can be increased by a factor of three or more by deploying several network enhancements that deliver 'trunking' efficiency in the Radio Access Network (RAN). These include MIMO and beamforming for optimal spectrum use, virtualization of cell sites, dynamic throughput over backhaul networks and network slicing to guarantee data rates to the household.

"Television is already being transformed by new digital services like Netflix and Amazon," notes Michael Goodman, Director, TV and Media Strategies. "The arrival of 5G TV wireless services could herald another wave of TV disruption through the 2020s and beyond."

"The emergence of 5G TV would represent a further stage in the convergence of media and communications, and wireless and fixed services," says David Mercer, VP and Principal Analyst. "It would also raise important questions relating to the roles of different ecosystem players and the future structure of the media value chain."

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com