June 10, 2026

Spotlights

How the Fastest-Growing Streaming Platforms Protect Ad Revenue During Live Events

Lukas Navickas explains why advertiser retention in programmatic streaming is not a sales problem. It's an infrastructure problem in disguise.

Short Cuts

Soccer’s Path to FAST Profitability

Soccer, aka football, has established a significant presence on FAST in recent years, making its first major splash with the launch of FIFA+ on Samsung TV in 2023, according to TeleGraff Media president William "Bill" Graff. But the sport's growth on FAST and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in ad-stitching technology and sponsors' growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport's ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple's recently extended MLS broadcast deal) in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026.

How FAST Elevates Lower-Profile Live Sports

Even as more big league sports events become tentpole streaming events like Christmas Day NFL games on Netflix, NBA playoffs on Prime, or the Olympics on Peacock, these big-ticket matches are happening on premium platforms paying ultra-premium prices to license them. But can streaming also provide a launching pad for niche events and middle- and lower-tier leagues with passionate pockets of fans clustered by location or affinity? FAST is proving the perfect platform for heightening access, awareness, and profitability for lower-tier leagues like college athletics and grassroots motor sports. Niche doesn't always mean small, attests FloSports' VP of business development Dave Stelnik to Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026.

Blog

What the FIFA World Cup Tells Us About Reaching Sports Audiences Today

The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.

Industry News

Miri Technologies Partners with Midwich for Distribution in North America

Agreement gives the X510 bonding router and V410 encoder/decoder greater availability in broadcast and Pro AV markets through resellers and integrators in USA and Canada

Bitmovin's Player Web X Powers Axel Springer’s New Audio News Experience on WELT

Bitmovin announced that Axel Springer has adopted its Player Web X to power WELT’s new audio news experience, enabling fast, lightweight article readouts and an audio-only news channel with built-in monetization support.

5 FAST CHANNEL IDEAS YOU CAN LAUNCH TODAY

Our recent article ‘5 Thriving FAST Categories’ explored the standout genres shaping today’s streaming space, and one thing was clear: success in free ad-supported streaming television isn’t about the size of your library, it’s about focus. The most effec

Bitmovin and Akamai Support NRJ Group to Deploy Next Generation Media Player AMP2

Bitmovin and Akamai are helping NRJ Group migrate its mobile and web streaming services to Akamai Adaptive Media Player 2, aiming to simplify large-scale streaming delivery and improve playback performance visibility.

Telycam Expands Broadcast AV PTZ Camera Lineup with New Explore 100, 300 and 500

New cameras build on proven advantages of earlier Explore models with even smoother motion, powerful new features and redesigned web user interface