January 21, 2026

Online Video News

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production

Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale of an Olympics and current technological limitations on behalf of rights-holding broadcasters meant elimination of a physical International Broadcast Center (IBC) is not likely soon, or even desirable.

Short Cuts

Sports Leagues and Broadcasters Must Tailor Engagement Strategies for Gen Z

Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences in this discussion with MTech Sport, Media & Entertainment consultant Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research principal Jon Giegengack from Streaming Media Connect 2025.

How to Fight Sports Streaming Fragmentation Fatigue

The fragmentation of sports streaming rights and the proliferation of channels with some matches but not others makes it increasingly difficult for fans to track their teams' upcoming games. Free Live Sports President Cathy Rasenberger, Play Anywhere CSO Pete Scott, Hub Entertainment Research Principal Jon Giegengack, and MTech Sport's Matt Stagg discuss ongoing discoverability challenges and how Free Live Sports, Roku with its Sports Zones, Fox One, the ESPN app, and others are trying to create new sports destinations to counteract sports streaming's disaggregation crisis.

Blog

Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

The Super Bowl is a one-of-a-kind live TV event that requires a context-aware approach to measurement — and one that doesn't prize immediate action as the gold standard. It reveals something important for performance marketers: performance is defined not by speed but by outcomes.

Industry News

Telycam Introduces Mix One, an All-in-One IP Video Switcher Built for PTZ-First Production

Comprehensive new solution gives creators and small to mid-sized studios a powerful and efficient tool for live streaming, podcasting, and professional content production

Datawave and Cerberus Announce Investment and Financing Agreement for Singapore–India–Gulf Subsea Cable System

Datawave and Cerberus agree on an investment and financing package to advance the open-access Singapore–India–Gulf (SING) subsea cable, supporting construction and connectivity between India, Southeast Asia and the Middle East, and positioning the partner