November 12, 2025

Online Video News

AI Alone Can't Deliver Smart Sports Streams

When it comes to algorithm-based sports coverage, from capture to cuts to commentary by synthetic voice, much of the tech required to remove humans from the equation already exists. AI can recognize goals, track the ball, and switch between angles faster than any human. But you can't replicate the buzz, the instinct, the unspoken coordination of a team reacting in real time. That's what makes live sports feel alive.

Losing the Feed, but Owning the Story

For decades, broadcasters were the heartbeat of live sports. They owned the feed, shaped the story, and set the standard. But today, that control is slipping, not because audiences have abandoned them, but because the definition of "live" has changed.

When #2 Beats #1 in Sports: Key Insights from Professional Fighters League, Swerve Sports, Roku, and Major League Table Tennis

There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel environments, including FAST. So hot, in fact, that combat also happens to be at the center of a watershed licensing agreement recently signed between the newly formed Paramount+/Skydance and UFC, the #1 combat sports brand in the world.

Field & Stream and Outdoor America Partner to Launch “Field & Stream TV”

New Channel Combines Iconic Outdoor Legacy with Expanded Content and Industry-Leading Reach

Blog

Three Things Brands Need for CTV to Flourish in 2026

As an industry we honestly don't know where CTV creative could go. We could end up with live streaming ads overlaying reality TV that involve the audience in real time, and match advertising with viewer preferences. There could be ads that open up a store so audiences can shop on the spot. Already, brands can overlay ads on replays in live sports. We need to embrace this period of variety and experimentation rather than suffocate it with talk about standards.

Industry News

Riedel RefCam and Easy5G to Make Handball Debut at the Men’s EHF EURO 2026

The European Handball Federation will introduce Riedel’s RefCam and Easy5G systems at the final weekend of the Men’s EHF EURO 2026.

ContentGram Studios Africa Partners with FAST Channels TV to Launch CG Central — A New FAST Channel Delivering Bold, Heartfelt African Stories to Global Audiences

ContentGram Studios Africa is thrilled to announce its partnership with FAST Channels TV to officially launch CG Central, a brand-new FAST (Free Ad-Supported Streaming Television) channel showcasing bold, vibrant, and emotionally resonant African content

Interra Systems Enhances ORION With Stream Recording and BATON Media Player Integration for Advanced Debugging

Interra Systems today announced a significant enhancement to its flagship real-time monitoring platform, ORION, with the introduction of stream recording support as well as seamless integration with BATON Media Player (BMP).