May 28, 2025

Online Video News

Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech at Streaming Media Connect

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech," which explored how Server-guided ad insertion (SGAI) is now being used, how effectively it is being implemented, and how likely it is to move into the ad-supported streaming mainstream. The panelists were Sourya Roy, Senior Product Manager, Google, Jarred Wilichinsky, SVP Global Digital Ad Operations, Paramount, Katie Stroud, Senior Product Manager, Ad Experiences, IAB Tech Lab, and David Hassoun, Streaming Media Consultant, Muxed Consulting - ex-Dolby, RealEyes.

ICYMI: Streaming Media Connect May 2025

Streaming Media presented its 17th Connect virtual conference May 20-22, featuring speakers from Paramount, Meta, Google, NBA, Roku, Warner Bros. Discovery, AWS, Akamai, Fubo, DAZN, Fremantle, IAB, Philo, Estrella, Eluvio, nanocosmos, Cerberus, and more, and session topics ranging from and sports on FAST to biddable advertising to SGAI to AI in live streaming to MoQ and more.

Blog

Beyond Broadcast: How Streaming is Reinventing the Live Sports Experience

Success today isn't defined by simple reliability. It's about delivering live sports at broadcast-level speed, enhancing it with personalized viewing options, and orchestrating a broader digital ecosystem that keeps fans connected before, during, and after the game. Streaming isn't a replacement for TV - it's a complete redefinition of what sports media can be.

Industry News

Telycam Launches Explore XE 4K PTZ Camera with 1-Inch Sensor for Broadcast AV

New camera delivers premium broadcast quality, superior auto-focus and rich feature set at a price point ideal for the Pro AV market

MwareTV Expands TV Offering with Interactive TV Games Powered by Lala Games

• Fully integrated interactive TV games to enhance viewer engagement • New revenue streams generated via ad-supported and subscription-based models • Available across all 16 supported platforms, which include mobile devices, tablets, and popular TV apps

Why Adding FAST to Your Streaming Strategy Isn’t Just Smart – It’s Essential

In a competitive streaming market, where audience attention is becoming harder to capture and content choices multiply by the minute, industry leaders are embracing more inclusive strategies to appeal to a wider range of viewers and keep their growth on t

Harmonic Elevates the Broadband Experience with Innovations at ANGA COM 2025

Harmonic (NASDAQ: HLIT) today announced that the company will showcase breakthrough broadband innovations at ANGA COM 2025. Powered by the market-leading cOS™ virtualized broadband platform, Harmonic’s DOCSIS and fiber solutions provide multiple pathways

RMG Modernises Global Racing Broadcasts With Cerberus Tech Livelink Video Delivery Platform

IP-based Video Delivery Enables RMG to Scale Distribution, Reduce Costs, and Improve Reliability for High-Demand Global Racing Events

Comcast Technology Solutions Selected by the Texas Rangers for Regional Sports Network

Comcast Technology Solutions Provides Managed Channel Origination (MCO) for the Texas Rangers’ Regional Sports Network for Live Game Broadcasts and Related Content on Select Broadcast, Cable, and Satellite Television Platforms

Witbe to Showcase Innovations in Post-Device Monitoring and Collaborative QA tools at BroadcastAsia 2025

The Asia Pacific (APAC) region is experiencing a wave of change in video – in how its produced, managed, and delivered to the end user – whether that is on-demand or live. It’s being driven by a number of factors such as 5G technology, expanding high-spee

Automated QC and Monitoring Innovations From Interra Systems at BroadcastAsia 2025

Analysts predict that Asia-Pacific’s video streaming market will grow by 22.6% per year over the next five years, fueled by increasing investment in OTT from local service providers, the adoption of affordable subscription tiers, the rollout of 5G, the wi

KPS Studios takes live sports productions remote with AJA BRIDGE LIVE

IP (internet protocol) and remote production are transforming how live sports coverage reaches fans worldwide. Recognizing the potential of both, broadcast production and equipment rental company Kaleidoscope Production and Services LLP (KPS Studios) help