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July 10, 2019

Online Video News

Facebook Unveils a Variety of Monetization Options for Creators

The social network now offers creators more control over how ads appear in their videos, avoiding mid-rolls where they would interrupt content.

Netflix Subscribers Okay With Ads if They Get a Discount

For something that doesn't exist—and probably never will—the idea of an ad-supported Netflix tier gets a lot of attention.

Featured Articles

Connections Are Greater Than Content in the New Media Economy

Yes, there's a way to compete against giant content providers like Netflix and Hulu. It involves creating a bond with viewers and giving them something they can't get anywhere else.

Visit the Disney StudioLab and Step Inside Tomorrowland

At The Walt Disney Studios StudioLab, Disney and a few key partners are hard at work creating the future of video collaboration and entertainment. Step in for a peek at the videoconferencing, virtual reality, and marketing display tools of tomorrow.

Short Cuts

Video: The Value of Quality Metadata and UX in OTT

XUMO SVP Product Chris Hall discusses the importance of gathering quality metadata to drive audience in OTT in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.

Video: Can Video Be Monetized on Twitter?

Mobcrush Head of Eastern Sales Lee O'Connor discusses the pros and cons of looking to Twitter as a place to generate revenue from video in this clip from a Live Streaming Summit panel at Streaming Media East 2019.

Blog

Their Strange Addiction: How Gen Z Uses Social Video Apps

Young people form deep connections with video- and image-based social apps, but they couldn't care less about Facebook and Twitter, a new survey shows.

Trouble for Netflix: When the Insurgent Becomes the Incumbent

Little by little, Netflix's lead could get chipped away. A research report shows that the company's expense and engagement numbers don't add up.

Industry News

Studio71 Continues to Drive Expansion With New Additions to Cross-Platform Talent Roster

GfK Entertainment to compile digital video data in the USA and Canada for the first time

DEG: The Digital Entertainment Group and GfK Entertainment are extending their long-term partnership. From 2020, the USA and Canada will be the 22nd and 23rd country respectively in which GfK Entertainment makes film and series data available on iVOD and

Netflix maximizes ‘surprise drop’ strategy

Release of major comedies and concerts accelerated for competitive edge