July 01, 2019
Online Video News
Brightcove Reduces and Reorganizes Staff, Denies Disarray
While Brightcove's CMO calls the change minor, an ex-employee says this caps a year of turmoil that started with the appointment of a new CEO.
Connected TV Now Makes Up 49% of All Streaming Ad Views
The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.
Piracy Costs the U.S. Economy $29.2B Yearly, 80% From Streaming
Putting a price tag on the impact of digital piracy, the U.S. Chamber of Commerce estimates that global online piracy costs the U.S. economy $29.2 billion in lost revenue every year.
For ESPN, it Takes a Army of Producers to Engage Online Fans
The ideal social media producer is a writer, photographer, and videographer all-in-one. ESPN has a team of them working onsite and off for major events.
How Hulu Attracts Sports Fans to Build a Loyal Audience
Many pay TV customers don't believe they can get all the live sports they're used to from an OTT service. Hulu works with top sports talent to get its message out.
5 Questions With the CTO of Livepeer on Its Business and Funding
Last week, peer-to-peer video encoding company Livepeer announced $8 million in Series A funding. We ask the company's CTO for details on his company's unusual, possibly revolutionary, business model.
Video: Audio Analysis and Machine Learning for Video
RealEyes Media CTO Jun Heider discusses audio-specific machine learning services, from speech-to-text to sentiment analysis in this clip from his Video Engineering Summit at Streaming Media East 2019.
Video: OTT Ad Personalization Done Right
Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains best practices for OTT ad personalization in this clip from her presentation at Streaming Media East 2019.
What Teachers Need to Know When Upgrading an Instructional Camera
For teachers, the most important feature is versatility—a sneaky way of saying the most important feature is having as many features as can be packed into the camera before rendering it uncontrollable.
Future in Focus
OTT Falls Into the Same Trap as Cable
Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?
MediaRadar Study: Media and Entertainment Companies Increase YouTube Ad Spend While Retailers Cut Back 20%
Highest ad spenders in 2019 include Samsung, Toyota, Geico, Disney and Walmart
Global Superstar Meghan Trainor to Headline Youtube Onstage Live at Vidcon
Rhett & Link, Kurt Hugo Schneider, Kyle Hanagami, Sofie Dossi and More Are Scheduled to Perform
Comscore and MediaScience Announce Strategic Partnership for Industry Thought Leadership Studies on Cross-Platform Advertising
New partnership will generate insights on the importance of accurate cross-platform measurement