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May 10, 2017

Online Video News

In NewFront Presentation, BBC Introduces Itself to Ad Community

The BBC held its first newfront presentation today, choosing to explain its reach and reputation to the ad community—and why that matters for U.S. companies.

68% Say Social Networks Most Important for Video Advertising

According to a survey from Trusted Media Brands, social networks rule for ROI and engagement, but fail to provide strong measurement and reporting.

Vice Serves Up Brand Safety and Boxing at NewFront Presentation

In today's advertising climate, even Vice needs to assure advertisers their messages will find a brand-safe home on its platform.

Featured Articles

NAB 17 Codec Roundup

Netflix shared its encoding secrets, while Beamr, Capella, Haivision, Harmonic, Hybrid, and V-Nova showed off advances in HEVC, HDR, cloud encoding, and more

Amazon, Netflix, and More Go Global With the Cloud

At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand

Short Cuts

Video: How to Leverage Data to Monetize OTT Content

Machinima's Jarred Reeves discusses how to meet the challenges content providers face in accruing and using targeted analytics to monetize their OTT initiatives.

Video: What's the Best Codec for 4K Compression and Delivery?

Twitch's Tarek Amara discusses the pros and cons of different codecs for video compression and delivery for live streaming and VOD.

The Producer's View

VP9 Pricing: When Does Adding VP9 Lead to Bandwidth Cost Savings?

A conference question asks when it makes economic sense for a video provider to add a VP9 transcode? We scoped out the variables and did the math.

Industry News

Molotov Deploys DRMtoday to Support Multi-DRM Including FairPlay Streaming

castLabs technologies enable Molotov to secure live and video-on-demand content across multiple screens.

BroadStream Doubles Down on Support and Service

Company Opens Global 24/7 Support Center and Launches Task Force for Continuous Improvement in Sales and Service

Twitter Live Streaming Video Channel Now Available on Roku Devices

Premium Video Content Available Starting May 4