August 25, 2014

Online Video News

YuMe Survey Shows Value of Online Video to Political Candidates

A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.

Piksel Announces Modular OTT Video Platform for Publishers

Piksel Video Platform will debut at IBC, offering a modular, cloud-based SaaS solution for streaming content to multiple platforms and devices.

Innovid Study Shows Where Video Ads Get Highest Engagement

Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.

Featured Articles

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.

Content Providers Should Think Mobile First to Reach Millennials

As they head away to college, many young adults aren't taking TVs with them. They are, however, bringing plenty of smart phones and tablets.

HEVC and VP9 Battle for the UHD TV Market: Who Will Win?

At this year's CES, some TV vendors asserted that HEVC was done for and VP9 would win out. What's happened with VP9 since then?

Industry News

SnagFilms, RiffTrax, and Baeblemusic Bring Content to the Big Screen with JW Player Google Chromecast Integration

JW Player customers enabled for streaming of free movies, TV shows, music videos, artist interviews and paid original video content in traditional TV format

TubeMogul Expands Global Presence In Latin America With Key Hires in Mexico, Brazil

Digital media evangelists Bernardo Toca and Adriano Hayashi join TubeMogul to spearhead growth in key Latin America markets

AP to add third-party content to AP Video Hub

Buffalo Bills Choose VITEC’s IPTV Video Streaming System for HD Video at Ralph Wilson Stadium

VITEC continues their winning streak of implementing High Definition video streaming for American football stadiums by providing HD video to over 920 displays with the award winning EZ TV solution and MGW encoder platforms for the Buffalo Bills and Ralph