April 06, 2011
Online Video News
NAB 2011 Sneak Peeks
From AmberFin to VBrick, here's a sampling of some of the new products you can expect to hear about at next week's NAB show in Las Vegas.
Visible Measures' Ad Network Drives Audience Choice
Letting viewers select the ad they want to view can significantly increase brand lift.
Warner Bros., Sony, Universal Launch VOD Service, Anger Theaters
Families will soon be able to rent new releases from their couch for $30 per movie.
Royal Wedding Coverage Will Marry Online and Broadcast
KIT Digital is handling many of the video feeds for online outlets, and the Royal Wedding of Prince William and Kate Middleton is expected to draw 400 million viewers online
What Is ...
What Is H.264?
A look behind H.264, the world's most popular video codec, including encoding parameters and royalty concerns
Rovi Launches Smart TV Field Trial Advertising Program
Open Invitation for Advertisers to Join Carnival and Other Innovative Brands and Participate in Smart TV Advertising Trials
Qumu Enterprise Video Platform Extended Through Mobile Initiative
Qumu, the leader in Enterprise Video Communications, introduces a mobile initiative that expands its enterprise video platform to mobile devices while enabling rapid development of new video-rich mobile applications.
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges
Program Gives Advertisers Confidence Certified Ad Networks & Exchanges Provide Safe Environments for Brands; First 17 Companies Receive Compliance Seal
Videobar Increases Ad Response and Video Plays in Standard Banner Ads