November 09, 2026

Blog

2027 Revenue Gains Will Come From the Archive

As media companies plan for 2027, one of their most promising opportunities for revenue growth may already be sitting in their archives. The challenge is that unlocking that value takes time, and companies hoping to capitalize on it next year need to start now.

From Vertical Video to Foldables, It's Time for Streaming Companies to Rethink Video Adaptation

Vertical video has exposed a problem that foldables are now making harder to ignore. Changing a video's dimensions requires understanding what matters within a scene and ensuring that information survives when the composition changes. Streaming companies need to move beyond adapting video delivery to adapting what the viewer actually sees. Otherwise, every new screen format will require another workaround.

How to Build a Live Sports Media Plan Around the Full Fan Experience

Premium in-game inventory for tentpole events — moments with high simultaneous viewership numbers — often sells out months in advance through upfront relationships, leaving little room for newer advertisers. As a result, many mid-market brands skip the events in their media plans. This approach offers a path to a live sports presence without committing a large share of the annual budget to a single buy. Here's how to build a plan that works across live and shoulder content and prove its value.

Industry News

TV Factory Deepens Commitment to 24i with Exclusive Swiss VAR Partnership and Long-Term Platform Renewal

Swiss TV solutions provider expands alliance with 24i to power next-generation TVaaS for network operators and ISPs across Switzerland

KSA Entertainment Launches VueWho, a New Micro-Drama FAST Channel

KSA Entertainment announces the launch of VueWho, a new Free Ad-Supported Streaming Television (FAST) channel dedicated to micro dramas, bringing emotionally charged, cliffhanger-driven storytelling to the streaming television experience. The global micr

Is the Future of Streaming Short-Form? The Rise of Micro-Dramas and Bite-Sized Entertainment

What happens when you take the drama of traditional TV and squeeze it into just a few minutes? Short-form storytelling is gaining momentum across the streaming industry, with micro-dramas quickly emerging as the format to watch. Combining the fast-paced,