Streaming Media Connect back in November with a peek at Building the 2027 Streaming Strategy Playbook.
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October 19, 2026

Online Video News

Q&A: Genius Sports CMO Tony Marlow Talks the ‘Moment Economy’ and the Future of Sports Streaming Monetization

Genius Sports CMO Tony Marlow describes the new in-game sports monetization landscape as the "live moment economy." In this Q&A, Marlow and I discussed how brands are approaching and increasingly embracing these opportunities, how emerging technologies like Genius Sports' GeniusIQ for analyzing game moments make it possible to optimize and seize these moments with targeted ad and branding placement, and how to measure the effectiveness of deploying these strategies in premium sports streams.

Sneak Preview: Tunable Latency, MoQ, and the Future of Video Delivery

On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over QUIC (MoQ), the emerging protocol poised to recast the future of real-time streaming. The panel explores the trade-offs between latency, quality, and reliability as live streams scale, providing insights into what's next for streamers as they deploy MoQ and map out the future of low-latency video.

Blog

The Cloud Took Over Broadcast Production. Here's What Still Belongs On-Prem.

Switching, graphics, replay and multiviewing that once required a rack room now run on cloud instances that spin up for an event and disappear afterward. That raises a fair question: What is left on-premises, and why?

Reading a Codec Patent Claim Against Your Own Streaming Stack

What a claim chart needs from your encoder, packager and player before anyone can call it infringement

CTV’s Attribution Problem Starts With the Audience

Targeting and measurement are often managed as separate workstreams. Media teams choose whom to reach, platforms report what happened after exposure, and attribution assigns credit. Together, those steps can produce a persuasive account of performance without answering the question that matters most under budget scrutiny: Did the campaign create a sale that would not have happened otherwise?

Industry News

Interra Systems to Showcase Smarter Quality Assurance and Real-Time, Actionable Media Monitoring at NAB Show New York 2026

Interra Systems Exhibitor Preview NAB Show New York 2026 Oct. 21-22, 2026 Javits Center, New York, NY Booth: 244

Videon and ViewNexa Streamline Live Video from Capture to Monetization

Videon and ViewNexa bring live video capture, cloud management and monetization together in an integrated solution. The partnership simplifies setup and remote operations, supports distribution to multiple destinations and enables SCTE-35 ad insertion, wh

LTN and Sony Integrate Cloud Media and Linear Playout Workflows

Integration connects cloud based media management with real-time playout

Eyevinn releases open-source live encoder as a one-field service on Open Source Cloud

Eyevinn Technology has made its open-source live encoder available as a ready-made stack on Open Source Cloud: one required setting, RTMP from OBS in, adaptive HLS for the browser out.

ZAZ Gamers Partners with FAST Channels TV to Launch a 24/7 Gaming and Entertainment Streaming Channel

Bringing iconic gaming shows, retro nostalgia, and modern gaming culture to audiences worldwide. San Antonio Texas, Wed Oct 14th, 2026 – ZAZ Gamers, the gaming entertainment brand behind the revival of the iconic Latin American television show Cybernet,

Interra Systems to Focus on Media Quality, Visibility, and AI Automation at A.B.I.S. 2026

At Asia’s Broadcasting & Infotainment Show 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioning, and video analysis —helping broadcasters, streaming providers, and media companies address the growing com