October 07, 2026

Online Video News

Q&A: Accenture's John Peters Talks MotoGP and the Future of Direct-to-Fan Sports Streaming

In this Q&A, Accenture Global Media & Entertainment Lead John Peters discusses how MediaEngage is poised to transform the MotoGP fan experience, what "personalization at scale" really means in sports streaming, how AI is changing sports streaming ops and capabilities, and how direct-to-fan capabilities are likely to change the way leagues deliver sports and how fans consume them going forward.

The Appeal of Neuro-Contextual Advertising: A Q&A With Seedtag’s Brian Danzis

Seedtag is an ad platform that introduced "neuro-contextual" advertising that is powered by its AI, Liz. Seedtag uses minimal personal data to provide an alternative, neuroscience-based approach to serving relevant ads. I spoke to Brian Danzis, Global Chief Revenue Officer, about what's involved in Seedtag's technology and where the company's vision fits into the streaming industry as it evolves. 

Blog

The Key to CTV’s Future Remains Access for All Advertisers

What the CTV advertising community needs is a way for smaller advertisers to overcome the major hurdles and access inventory across the premium streaming properties in a way that is both cost-effective and performance-oriented.

Industry News

Zixi Appoints John Towers as Chief Financial Officer

Former Sony and Fabric Data finance chief to steer Zixi's next phase of growth as broadcasters, sports leagues and streamers accelerate the shift from satellite to IP

Andres Arochi Brings ZEISS Master Primes to Lady Gaga’s “The Dead Dance,” Directed by Tim Burton

Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and wanted three things: to shoot in Mexico, for the video to look like nothing else in her catalog